This week I’m in Glasgow for the biennial Social Media & Society conference, and after a morning of workshops the first session I’m attending has started with Qianzao Yang, whose focus is on the phenomenon of the ‘hot nerd’ as constructed on social media in China. This concretises and reconstructs contemporary cultural capital, and valorises university credentials, the STEM disciplines, and international experience in desirable locations.
It appreciates a ‘scholarly aura’, expressed through visible middle-class taste and lifestyles; intelligence and knowledge are transferred here into visible signs of attractiveness, and this reflects broader hierarchies of education and social status. At …













