The next speaker in this session at the IAMCR 2025 conference in Singapore is Mistura Salaudeen, whose focus is on China’s soft power in Africa. Africa has gradually become a key target of Chinese soft power activities, through economic investment, bilateral and multilateral engagement, and other initiatives. Its state media outlets have also established increasingly visible African operations. China also partners with African nations through BRICS, FOCAC, BRI, and the Belt and Road initiative. These initiatives seek to convince Africa that China is a more profitable partner than the west.
This is true for Nigeria, too – a ‘Chinese way …