The third speaker in this session at the SEASON 2025 conference is Natalie Tutzer, whose focus is on search engine optimisation (SEO) in the field of healthcare information. Finding reliable healthcare information online is fraught, and academic and non-commercial sources (such as authoritative patient guidelines) often lack visibility compared to material from commercial actors, in part also because many such materials are distributed as the online equivalents of print products – as PDFs – rather than as native Web content.
Can SEO measures make such content more visible online, without adjusting the – iteratively developed and authoritative – content itself …











