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Conference liveblog

Snurb — Tuesday 14 July 2026 21:24

Misogynist Portrayals of Homicidal Women in True Crime Podcasts

Gatewatching and Citizen Journalism | Streaming Media | SM&S 2026 | Liveblog |

The next speakers in this session at the Social Media & Society conference in Glasgow are Ella Duncan and Avery Fraser, whose focus is on true crime content’s gendered constructions of mothers who kill. Media representations of violence against women tend to reproduce gender inequalities, and this remains true for digital forms of such content.

True crime podcasting is a genre dominated by women, who present themselves as feminists, yet it remains riddled with misogynist tropes and stereotypes; this applies especially also to the women who committed homicides who may be covered in such podcasts. This project addresses three such …

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Snurb — Tuesday 14 July 2026 20:13

How Taylor Swift Fans on Reddit Source Their Information

Polarisation | Social Media | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | SM&S 2026 | Liveblog | Music |

I’m starting off the next session at the Social Media & Society conference in Glasgow, presenting our analysis of Taylor Swift fandom on Reddit on behalf of my team. Slides are below:

information-practices-in-fragmented-fan-communities-epistemic-polarisation-in-taylor-swift-fandom-on-redditfrom Axel Bruns
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Snurb — Tuesday 14 July 2026 19:54

How Streaming Companies Fight against Canadian Content Regulations

Politics | Government | Streaming Media | SM&S 2026 | Liveblog |

And the final speaker in this session at the Social Media & Society conference in Glasgow is Gordon Dimitrieff, whose focus is on platform non-market strategies as a form of power projection, with a particular interest in the music industry.

Platform regulation is now having a moment, with various regulatory approaches around the world, and platform providers increasingly have their own internal departments to deal with such regulatory interventions; Gordon’s focus here is on how streaming platforms have responded to Canadian regulatory developments.

Platforms do not exist in a vacuum, of course, but are companies operating within a market, which …

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Snurb — Tuesday 14 July 2026 19:33

Verbal and Non-Verbal Strategies in Italian Regional Election Campaigning on Instagram

Politics | Elections | Social Media | SM&S 2026 | Liveblog |

The next speaker in this session at the Social Media & Society conference in Glasgow is Umberto Famulari, whose interest is in the use of Instagram in Italian politics, with a particular focus on the 2024 regional elections. This is driven especially by the continued lack of focus on the multimodal integration of images and text in political campaigning. Indeed, studies of Instagram treat posts there as cohesive messages; the way text and images work together or against one another here is far less extensively explored.

Italian regional elections provide a particularly interesting context for this, since they often involve …

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Snurb — Tuesday 14 July 2026 19:12

Where to for Encyclopaedias in the Age of Artificial Intelligence?

Politics | Produsers and Produsage | Wikipedia | Artificial Intelligence | Wikis | SM&S 2026 | Liveblog |

The next speaker in this session at the Social Media & Society conference in Glasgow is Giota Alevizou, whose interest is the role of online encyclopaedias in establishing epistemic authority. This role goes back to the early enlightenment period, in fact, when printed encyclopaedias first provided apparently authoritative knowledge, but also contributed to information overload.

But online encyclopaedias – chiefly, Wikipedia – are also under considerable threat now; this is in part because of its limited and shrinking contributor and editor base, a continuing lack of support from academia, and the threat of exploitation by AI. Every era finds a …

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Snurb — Tuesday 14 July 2026 18:48

How MAGA Used TikTok during the 2024 US Election Campaign

Politics | Elections | Social Media | Streaming Media | SM&S 2026 | Liveblog |

The morning session of Day Two at the Social Media & Society conference in Glasgow starts for me with a presentation by Gil Sharon, on the MAGA movement’s presence on TikTok. The 2024 US election was the first election where TikTok played a significant role, and Donald Trump’s MAGA movement used the platform extensively for its campaigning.

Charlie Kirk was one of the most significant MAGA figures on TikTok, and believed that there was something about the platform that particularly managed to reach potential Trump supporters. This also involved a substantial collaborative effort; it engaged not only in top-down messaging …

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Snurb — Tuesday 14 July 2026 02:20

How Victim-Surviviors Navigate Sexual Violence Discourse Online

Social Media | SM&S 2026 | Liveblog |

And the final speaker in this session at the Social Media & Society conference is Ursula Shepherd, whose focus is on negative social media discourses about sexual violence survivors seeking justice. The voices of victim-survivors are often weakened by the failures of the criminal justice system, leading them to seek informal justice through public discourse – including by naming and shaming the perpetrators online and thereby protecting others. This may happen in fully public spaces, or more controlled online environments.

But negative discourses that downplay abuse or denigrate victim-survivors may also affect other survivors; this is a significant concern. How …

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Snurb — Tuesday 14 July 2026 02:18

Fan Responses on Social Media to the ‘Failed’ Finales of TV Series

Social Media | SM&S 2026 | Liveblog | Television |

The next speaker in this session at the Social Media & Society conference in Glasgow is Tess Arnold, whose focus is on fan responses on social media to the ‘failed finales’ of popular TV shows.

Such failures may be due in part to the creators or showrunners of such shows, who are built up as television auteurs who are featured in entertainment media nearly as much as the cast themselves; to the show’s fans, who engage in textual poaching to create their own fan fiction, fan art, and other derivative content that celebrates and extends the show’s participatory culture; and/or …

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Snurb — Tuesday 14 July 2026 02:17

The Rise of the ‘Hot Nerd’ in Chinese Social Media

Social Media | SM&S 2026 | Liveblog |

This week I’m in Glasgow for the biennial Social Media & Society conference, and after a morning of workshops the first session I’m attending has started with Qianzao Yang, whose focus is on the phenomenon of the ‘hot nerd’ as constructed on social media in China. This concretises and reconstructs contemporary cultural capital, and valorises university credentials, the STEM disciplines, and international experience in desirable locations.

It appreciates a ‘scholarly aura’, expressed through visible middle-class taste and lifestyles; intelligence and knowledge are transferred here into visible signs of attractiveness, and this reflects broader hierarchies of education and social status. At …

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Snurb — Monday 8 June 2026 22:10

German News Coverage of Communicative AI

Journalism | Industrial Journalism | Artificial Intelligence | ICA 2026 | Liveblog |

And the final paper in this session at the 2026 International Communication Association conference in Cape Town is presented by Matthias Kast and Martin Bürger, exploring the way that communicative AI technologies are being discussed in the German news media, with particular focus on the frames, actors, and topics.

New technology is often presented as either threat or progress, and various risk and progress frames can be defined here; a more general frame might also be identified. Their co-occurrence with actors and topics in communicative AI news coverage is also important to examine.

The study examined some 3,800 articles from …

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Recent Work

Presentations and Talks

Revisiting ‘the’ Public Sphere and Its Algorithmically Shaped Publics (ZeMKI ComAI 2026)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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