Polarisation

The next session at IAMCR 2024 starts with Svetlana Bodrunova, who introduces a methodological focus in the study of topic evolution in user talk on social media platforms. Key to this is the use of artificial intelligence tools.

Deliberative public communication research tends to remain strongly influenced by Habermasian normativity, but this is not necessarily very productive. It ignores the right of participants not to be deliberative, and therefore fails to fully understand the phenomenon of dissonant public spheres, or the cumulative nature of public discussion. We need to better understand how opinions accumulate online.

Big data approaches are central …

And the final speaker in this IAMCR 2024 session is Liu Youmeng, whose interest is also in the impact of social media on affective polarisation in the Chinese public sphere. Indeed, high-choice media environments may generally increase affective polarisation, and selective exposure to pro-attitudinal content may have a significant role to play here. Individuals’ perceptions about the underlying opinion climate may also affect this, however.

The project examined this through a representative nationwide survey of some 1,300 participants in China, assessing affective polarisation through a feeling thermometer and pro- and counter-attitudinal content exposure through self-reporting.

The results show that counter-attitudinal …

The next speaker in this session at IAMCR 2024 is Yuan Zhong, whose interest is in the impact of social media affordances on polarisation. This addresses the lack of cross-platform studies on polarisation in platforms, as well as the lack of work on non-western political contexts; the project therefore examines five controversial debates on three Chinese social media platforms.

Polarisation mechanisms include inclusiveness (involving all affected individuals), justification (through sufficient arguments and reasoning), and responsiveness (exposure to heterogeneous viewpoints), while platform affordances like entry barriers, content capacity, social networks, and interactional feedback in turn affect the presence and impact of …

The second speaker in this IAMCR 2024 session is Juan Antonio Guevara, whose interest is in polarisation in the 2023 Spanish general elections. His focus here is especially in affective polarisation, which can mean different things depending on how the idea is conceptualised. Here, polarisation is approached through a ‘fuzzy-set’ approach drawn from mathematics.

This recognises that reality is not black and white, but that individuals may have different levels of affiliation towards a variety of political parties or positions; it measures the individual’s level of affiliation towards both poles of several possible scales of affiliation. These can then be …

The Wednesday at IAMCR 2024 starts with a paper by Yiming Liu, whose interest is in the interplay between moralised discussion and group polarisation. She begins by noting that deliberation within a structured moral framework can effectively reduce polarisation; morality can therefore be part of the solution to group polarisation.

The mechanism here is that a position that an individual would not normally support is framed in a way that is consistent with their moral values, and thereby fosters consensus. But a moral appeal is not always productive: it can also introduce a binary distinction between good and bad, right …

And the final speaker in this IAMCR 2024 session is Ferruh Yılmaz, whose interest is in far-right strategies for dealing with Critical Race Theory. He begins by noting the differences between culture and policy: people attach themselves to broader political and social identities at least as much as they do to good policies on specific issues.

Far-right populism builds on this by weaponising an affective rhetorical strategy: it promotes moral panics about cultural and moral issues that channels people’s diffused anxieties into a sense of unity against social elites, which transforms their ontological vision of society into a perception of …

The post-lunch session at IAMCR 2024 starts with the great Christian Baden, who begins by noting that propaganda has become a substantially growing concern again in recent years. Propaganda is more than just ‘fake news’, of course: it may provide actual facts, but out of context or with a biased spin, for example, and false information is often only used around the margins to enhance the propagandistic effect and establish epistemic authority.

Propaganda is therefore defined here as strategically planned public communication on political issues that claims a monopoly of truth and delegitimises dissent. This extends well beyond specific contexts …

The next session at IAMCR 2024 is on media framing, and we start with Henri Mütschele, whose interest is in the German media portrayals of the Fridays for Future and Letzte Generation protest movements in the ‘protest winter’ of 2022/23. Germany has a long tradition of climate protests, but these groups have very different approaches to their protests: from socially acceptable demonstrations to more radical and disruptive blockage actions.

In winter 2022/23, against the context of the European energy crisis brought on by the Russian war on Ukraine, there was a heightened rate of protests by such groups, and these …

The final speaker in this IAMCR 2024 session is Lihan Yan, whose focus is on tweets in the 2020 US presidential election. She uses the perspective of narrative economics as a framework for interpretation here, combined with the cascading network activation model: this indicates how frames are activated by the elite, and disseminated through news media to affect the public’s political decision-making process.

From this perspective, elite narratives from one or another side of politics can influence media narratives, and this in turn influences public narratives; there is therefore likely to be a narrative competition between elites as they seek …

The next speaker in this IAMCR 2024 session is Yunfang Cui, addressing public debate about the ‘secret photography’ incident on the Guangzhou subway in 2023, where a middle-aged man secretly photographed young female travellers. The discussion of this incident on Weibo can be seen as an example of group polarisation.

This may be aided by the anonymity and algorithmic shaping of social media feeds. To examine this, this study gathered some 5,000 posts and 67,000 reposts from Weibo about this incident, and found strong engagement in the early days after the event, with decline in activity after a few days …