Somewhat overshadowed by the extensive if occasionally perfunctory coverage of the 2020 Summit in Canberra has been ABC Managing Director Mark Scott's own ideas paper, "The ABC in the Digital Age - Towards 2020" which was released last Thursday.
Scott also posted a kind of executive summary of the paper to the ABC's 2020 Unleashed site: here, he resorts to time-honoured platitudes about how in future "we will be saturated with choices about what to watch, listen to and experience; it will be like trying to hold back the ocean with a broom." (Huh?) His solution: more channels - "a suite of six ABC TV channels", plus "at least 15 radio services."
Scott's language reveals a curious myopia about future media developments, however: while in addition to the paper's title itself, even in the 28 short paragraphs of the Unleashed article the word 'digital' pops up a whopping eight times, references to 'deliver(y)' of content to audiences are just as common - by contrast, active participation of users is equated only with a greater choice of ABC-programmed channels, not with active user-led content creation.
The full paper doesn't do much better. Throughout its eleven pages, one dot point on page four notes that "a growing proportion of the public is interested in active engagement with media content creation, ranging from voting and forum discussion, through to collaboration in content creation", but whether and how the ABC intends to address such interest remains unclear. Even the "Creative Risk" section, where innovative forms of user engagement might seem most likely to appear, ultimately disappoints: