It’s that time of the year again, when I set off for the usual end-of-year round of conferences – and this year has turned out to be an especially busy one. As I write this, I’m already in Toronto for the inaugural workshop of a Canadian-funded, multi-partner research project on Social Media and Campaigning which is led by Greg Elmer of Ryerson University; this comes at an interesting time, of course, with electioneering south of the border in full swing. We’re already tracking the Twitter performance of both campaigns’ key accounts – more on that as it develops.

My next stop is Helsinki, where I’ve been invited to present two guest lectures to the international Masters students. The first of these will be an update of the keynote “Gatekeeping, Gatewatching, Real-Time Feedback: New Challenges for Journalism”, which I presented at the Brazilian Society of Journalism Researchers last year, and addresses the challenges faced by journalism in an always-on, social media-driven environment; the second presents the work which my Mapping Online Publics colleagues and I have done on “Social Media and Crisis Communication”.

I’m please to say that a new article of mine has been published in Media International Australia (which means I’ve now had articles in consecutive MIA issues…). The issue in question, on “The ‘New’ News”, was edited by my QUT colleagues Stephen Harrington and Brian McNair, and looks like a bumper collection of exciting work – full details are here.

My article is on the use of Twitter by Australian journalists, looking especially at the Rudd/Gillard leadership spill in June 2010, and the federal election night in August. Below is the abstract – the full article is here, and a pre-print version is here.

Journalists and Twitter: How Australian News Organisations Adapt to a New Medium

From the substantial volume of tweets during the Rudd/Gillard spill, the 2010 election campaign, and the screening of Q&A episodes to Australian editor Chris Mitchell’s threat to sue journalism academic Julie Posetti for reporting on statements about him at an academic conference, Twitter has developed an increasingly visible presence in Australian journalism. While detractors like Mitchell remain vocal, many other journalists have begun to explore manageable approaches to incorporating Twitter into their work practices, and for some – like the ABC’s ‘star recruits’ Annabel Crabb and Latika Bourke – it has already become a career driver.

Building on the data generated by a continuing, three-year ARC Discovery project, this article examines the tweeting practices of selected high-profile Australian journalists during significant political events, and explores their positioning within and interactions with the wider network of Australian Twitter users. It employs innovative data processing approaches to assess the centrality of these professional journalists to the networks of Australians discussing the news on Twitter, and places these observations in a wider context of journalist/audience relations, a decade after the emergence of the first citizen journalism Websites.

Here are some more updates on my recent adventures in the world of Twitter research. First, I’m very happy to report that a new chapter on the impact of Twitter on the long-standing melée between industrial and citizen journalism has now been published. In the article, co-written with my CCI colleague Tim Highfield, we explore how the emergence of Twitter as a middle ground between the branded spaces of news Websites and citizen journalist blogs and other sites complicates the previously somewhat more obvious battle lines between the two sides – extending a process of, if not convergence then at least increasing interconnection, which has been evident for some time (except for the last remaining cold warriors of the blog wars).

The article has been published in Produsing Theory in a Digital World, edited by Rebecca Ann Lind – congratulations on what looks like a very interesting volume. (And on a personal note, it’s also very gratifying to see yet another colleague take up the produsage idea and do interesting things with it, of course.)

Axel Bruns and Tim Highfield. “Blogs, Twitter, and Breaking News: The Produsage of Citizen Journalism.” In Rebecca Ann Lind, ed., Produsing Theory in a Digital World: The Intersection of Audiences and Production. New York: Peter Lang, 2012.

A couple more new publications before I head off overseas again (mainly for research workshops, but I’ll also take in the Digital Humanities conference in Hamburg and the Conference on Science and the Internet in Düsseldorf):

Tim Highfield and Axel Bruns. “Confrontation and Cooptation: A Brief History of Australian Political Blogs.” Media International Australia 143 (2012): 89-98.

This article in a special issue of Media International Australia on the history of the Internet in Australia, edited by Gerard Goggin and Jock Given, reviews the development of the Australian political blogosphere, from the earlier ‘blog wars’ especially around the 2007 election to the increasing incorporation of leading blogs and bloggers into mainstream media stables.

Stephen Harrington, Tim Highfield and Axel Bruns. “More than a Backchannel: Twitter and Television.” In José Manuel Noguera, ed., Audience Interactivity and Participation. Brussels: COST Action Transforming Audiences, Transforming Societies, 2012. 13-17.

A very brief introduction to our current thinking on the role of Twitter in relation to television. We outline a number of dimensions to this relationship, and point to key areas for further research and development.

Phew – it’s been a busy month since my last update. Here’s a run-down of the latest news. First, the emerging maps of the Australian Twittersphere which I presented at the Digital Humanities Australasia conference in Canberra in March have received quite a bit of press coverage over the past week or so, following our press release about this work. Here are some of the highlights:

• The Australian ran a big page three article about our research, and reprinted the annotated map itself;
• the Australian Financial Review also printed the map on page three;
• Stilgherrian gave us a great write-up in Crikey;
• news.com.au Websites and newspapers also ran a syndicated story about the map;
• industry sites B&T and Startupsmart pointed out the commercial uses of this enhanced understanding of the Australian Twittersphere;
• and even science site Phys.org covered our work.

I’ve also done about a dozen radio interviews about this research (which isn’t easy, considering how visual this work is); will post up some links to recordings if they become available. More information about this work is also available on the (newly refurbished) Mapping Online Publics Website, of course.

Time for another quick news roundup. Following on from the ANZDMC 2012 conference in Brisbane, where Jean Burgess and I presented our research into the use of Twitter during the 2010/11 Christchurch earthquakes, there were another few follow-up presentations of our research on social media and crisis communication.

First, I flew down to Melbourne to run a workshop on social media and disaster resilience together with Chris Fisher from the Queensland state Department for Community Safety, as part of the Disaster Resilient Communities conference. I’ve now published my two presentations from the workshop (slides + audio); they’re both online here.

Brisbane.
I’m still blogging somewhat selectively from the Australia New Zealand Disaster and Emergency Management conference, given that some of the presentations here really are well outside my own research area. I’m here, though, because I’m presenting a paper with my QUT colleague Jean Burgess on our research into the use of Twitter following the 2010/11 earthquakes in Christchurch, New Zealand. The presentation is below (with audio to come soon, hopefully), and the full paper is also online.

This research is also associated with a new ARC Linkage-funded three-year research project on “Social Media in Times of Crisis” which we’re undertaking along with the Queensland Department for Community Safety and the Eidos Institute. There’s a PhD scholarship attached to this project, and we’re now looking for expressions of interest for this position, to commence shortly: students will be embedded with the DCS in Brisbane to develop, deploy, and evaluate enhanced strategies for the Department’s use of social media; they will also need to develop connections to other relevant emergency and media institutions. Students with strong connections to the local Brisbane and south-east Queensland community would be ideal. If you’re interested, please get in touch: a.bruns [at] qut.edu.au.