The last panel for today at the ECREA 2026 conference in Brno is on cross-platform news exposure, and starts with Michael Bossetta, who introduces the Scroll Intercept project. This is a low-cost and reliable way to collect social media, which is necessary given the growing challenges with gathering social media data. Surveys have a recall bias; experiments cannot replicate personalised feeds; digital trace data as well as data donations are great but complicated.
So, instead, this project builds on the old-fashioned method of street intercepts, but actually asks people to open up their phones and show what’s in their social …












