Gothenburg.
Oops, got into the next AoIR 2010 session a little late (why are the coffee breaks so short?), and Mathieu Simonson is already in full flight. This is a paper on motivations for blogging, which engaged in interviews with journalist-bloggers to examine why they were blogging.
Key motivations identified here were personal autonomy: escaping professional routines and professional limitations, e.g. by publishing niche journalism or posting more politically biased commentary; self-development: learning and innovation – though notably not engaging in first-hand field research; self-promotion: personal branding, differentiation, and marketing, which also draws on the next activity; community interaction: discussion …











