Internet Technologies

Berlin.
The third day at the Berlin Symposium starts with a brief keynote by Damon Horowitz from Google, who outlines some further research challenges for the new Institute for Internet and Society. He begins by considering the auto-complete function of Web forms (as in Google search) – this is a simple indication of how data is gathered about usage patterns in pursuit of greater systems efficiency: it can be beneficial, but also a sign of humans losing agency to the system.

Second, the social media status update: a simple way of starting a conversation, of sharing information, of spreading ourselves; but where do such updates go? Who are the intended, or actual recipients? What are the consequences? Once we’ve tasted the pleasure of communicating more widely this way, it’s difficult to restrain ourselves from using this functionality – but do we understand the full implications of doing so?

Berlin.
Finally, Karl-Heinz Ladeur responds to Wolfgang’s talk at the Berlin Symposium by also highlighting the fragmentation of the public sphere: first, on the one hand, there was a vision of a homogeneous political public organised in concentric circles, whose deliberative processes are facilitated by a supposedly neutral media; on the other hand, there was a view of a cultural public which integrates the imagined nation state with the society of individuals.

But through the gradual transformation of the media, a more active media role came to greater prominence; media were no longer seen as neutral, but as actors in their own right, and the notion of an entertainment public arose. Audiovisual media played an immediate role in the reproduction of everyday life in its fragmentation, and in the presentation of possible social norms – reality TV is the culmination of this process.

Berlin.
In response to Chris W. Anderson’s talk at the Berlin Symposium, Lorenz Matzat now discusses the question of ‘robot journalism’ and its impact on newsroom jobs. There is a substantial increase in the amount of data being collected (and to some extent, made available) by all sorts of devices; these data would also be valuable for journalistic purposes, of course.

Berlin.
The afternoon session at the Berlin Symposium, on intermediaries in public communication, begins with Chris W. Anderson’s presentation on data journalism (he’s not the ‘long tail’ guy, by the way). He begins by describing journalism as a media form that’s meant to bring the public together – to assemble the reading public. In a sense, Google, and data algorithms, similarly bring the public together – and intermediaries emerge in this process.

Algorithms are predetermined sets of instructions for solving a specific problem in a limited number of steps; one of the best known algorithms of recent years is Google’s PageRank algorithm, of course. They are hybrid entities, cyborgs, both human and machinic: they combine both human intentionality and social structure, and technological affordances. In other words, they’re part of the social world, not machines impacting on it from the outside – but they’re also not determined entirely by social and societal forces, but retain technological qualities.