Singapore.
The next ICA 2010 speakers are Deanna and Timothy Sellnow, whose focus is on the use of social media in crisis events - here, the 2007 Virginia Tech massacre. Such events are cosmology episodes, where understanding is lost, and people ask where am I, what happened, and who can help me understand what happened. They need to rebuild understanding through the process of sensemaking - and this moment of cosmology must be dissected to reduce uncertainty. Social media - especially Facebook - had a prominent role in this.