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Video Preview: Are Filter Bubbles Real?

Within the next month or two, Polity Press will publish my new book Are Filter Bubbles Real?, which critically evaluates the ‘filter bubble’ as well as ‘echo chamber’ concepts that have been blamed for much of the current communicative and political dysfunction around the world. The book takes a sceptical view, and shows how these ill-conceived metaphors are actively distracting us from more important questions that are related not to the role of search engines and social media platforms and their algorithms in channelling our information and communication streams, but to the fundamental drivers of a growing societal and ideological polarisation that is now felt across many developed and developing nations around the world.

In the lead-up to the book’s launch, I have already begun to present some of its main arguments in a number of venues around the world. In addition to my recent presentation at the Center for Advanced Internet Studies in Duisburg in April, an invited plenary presentation at the African Digital Media Research Methods Symposium at Rhodes University, Makhanda, at the end of this week, and a paper at the International Association for Media and Communication Research (IAMCR) conference in Madrid in July, I’ve also had the opportunity to give an invited talk at the Digital Humanities Research Group at Western Sydney University on 22 May 2019, and the colleagues there have now posted a video of my talk on YouTube.

So, if you’d like a preview of the main themes in the book, here it is:

Echo Chambers, Filter Bubbles, Gatewatching: Some Presentations on Recent and Upcoming Books

As a conclusion to my brief trip to Germany this April, I had the opportunity to present some of my current work to the newly established Center for Advanced Internet Studies, a collaborative institution involving several of the leading universities in North Rhine-Westphalia. I used this as a chance to present the general argument of my recent book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere (Peter Lang, 2018), as well as the key ideas of a new book, Are Filter Bubbles Real?, which is slated for release by Polity in July 2019.

The latter also picks up on some of the themes emerging from the Gatewatching book, and acts as something of a companion to it; the question of whether echo chambers and filter bubbles exist emerged as an increasingly pressing issue when considering the scholarship on journalism and its translation to social media, of course, but much of the extant scholarship on these deeply problematic concepts remains all too vague and confused to be useful.

The slides for the two presentations are below – for more, please see the respective books!

Do Facebook Reactions Reflect the Popularity of Parties and Politicians?

The final speaker in this ECREA 2018 session is Pablo Jost, who begins by discussing the limitations of surveys (expensive, reactive, increasingly unable to reach representative panels of participants) and raises the question of whether digital trace data may be able to be used as an alternative. Twitter might be a poor substitute, as it remains an elite medium in many countries; Facebook use, however, is far more widespread, and could therefore be seen as considerably less inherently biased.

Moral Framings of the Refugee Crisis in Danish News Articles and Facebook Comments

The next speaker at ECREA 2018 is Deniz Neriman Duru, who begins by highlighting the role of the news media as presenting moral guidelines for their audiences, here especially in the context of the edit framing of the European refugee crisis. This can be studied usefully by examining the linkages between mainstream media framing in and social media reactions to news media articles.

Polarisation in Comments on News Outlets’ Facebook Pages

The next speaker in this ECREA 2018 session is Edda Humprecht, whose focus is on polarisation on Facebook. There is evidence of considerable negativity on this platform, and this may affect users’ perceptions of the world around them; in particular, it may increase their perception of societal polarisation. News outlets operating on the platform are now often accepting negative comments because they do not want to be seen to be censoring user comments – yet at the same time they are complaining about the negative aspects of user participation on social media.

Perceived Political Polarisation in Germany and Switzerland

The next speaker in this ECREA 2018 session is Jasmin Kadel, who presents a comparative study of polarisation across Switzerland and Germany. Polarisation can be understood along factual (across issues), perceived (misjudgments about polarisation in society), and affective dimensions (appreciation of co-partisan others); the study examined such polarisation amongst adult newspaper readers in both countries.

New Methods for Detecting Bots across Multiple Platforms

The final iCS Symposium session continues the bot theme with a presentation by Pascal Jürgens. Pascal begins by outlining our current dilemma: threats of communicative manipulation via social media are rising, yet our access to the platform data we need to understand these activities is declining. But we may be able to address this dilemma by employing new and different methodologies.

Can Facebook Ads Be Used to Survey Hard-to-Reach Communities?

The final speaker in this iCS Symposium session is Laura Ianelli, whose focus is on understanding the supporters of conspiracy theories. Some such theories may be amusing, but many others are in fact deadly serious and can have significant negative effects. The networks for these theories can be closed epistemological networks with distinctive self-sealing qualities, and who are increasingly suspicious of broader social networks; this makes them difficult to reach for critical scholars.

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