Creative Industries

Singapore.
After a quick refreshment break with some tasty Singaporean food, we're now in a plenary panel session at ISEA 2008, on culture, technology, and Asian (or as it turns out, mainly Japanese) pop culture. Blogging panels is always difficult, but we'll see how it goes.

Adrian Cheok begins by noting the shift in policy in Asia towards a greater focus on cultural development in addition to science and technology (linked in part to the embrace of the idea of creative industries in Asia, of course). In particular, though, it's the interlinkage of culture and technology that's particularly productive here.

Brisbane.
The final session here at the CCi conference is billed as a copyright perspectives panel in the context of user-led content creation on Web 2.0. The panel begins with Oli Wilson from New Zealand indie band Knives at Noon and Otago University. Knives at Noon released its EP online under a Creative Commons 3.0 (BY-NC-SA) licence, free to share and remix for non-commercial purposes. The band was somewhat unhappy with the content of the EP itself, but wanted this creative material not to be wasted - they hoped that it would take on a life of its own by releasing it online as a ProTools source file (roughly following Linus Torvalds's logic in releasing the initial Linux kernel). Release in this format also allowed users to access the individual components of their tracks, not just the mixed end product - and it suited the band's creative philosophy.

Brisbane.
The post-lunch sessions on this last day of the CCi conference take a somewhat more legal angle. The keynote speaker here is Graham Vickery from the OECD, which has just published a set of high-level recommendations related to making public sector information more publicly accessible, as appropriate to the emerging participative Web environment. The OECD is interested in the economic framework for this new environment (for example, online games, music, publishing, film, video, advertising, and news distribution) in order to identify what aspects (of value chains, business models, etc.) are shared across these environments.

Brisbane.
The CCi conference is slowly drawing to a close - the next plenary is billed as a CCi Advisory Board discussion drawing together some of the threads from the three days of conferencing, and setting the agenda for future developments at the CCi. Henry Jenkins is the chair for this session.

Henry begins by opening the floor, and Kerry Raymond begins. She notes the relative absence of IT researchers at the conference, and thinks more IT people should attend conferences such as this - there is a need to break down institutional and disciplinary silos. Bob Hodge adds that there is a lot of revolutionary rhetoric here, but that the idea of a revolution needs to be further theorised - is this really a revolution or a more gradual change. A speaker from the Queensland government (didn't hear the name) would like to see further questioning of future directions - is where we going where we want to be going?

Brisbane.
The third and last day of the CCi conference starts with a keynote by the fabulous Mark Deuze, author of Media Work. He begins by pointing to Henry Jenkins's work on convergence culture, and reminds us of the magnitude of that trend. Why is this happening, what is the context for this - how do media professionals work in this environment?

Media organisations are very well positioned to make sense of this from a production perspective - they are well placed to find new ways to tell stories across multiple (new) platforms, but in doing so reproduce mainly what they did before. We need to move forward beyond this approach, though: how do we start from scratch in developing new content forms and forms of participation which are native to the new (media) environment, characterised as it is by niche communities and diverse interests? (Mark's upcoming book Beyond Journalism tells this story for the journalistic environment.)

Brisbane.
We're back to keynotes here at the CCi conference now, and I'm in a session with Kim Dalton, Director of Television at the ABC. His main theme here, however, is broadband. He begins by noting the overall audiovisual policy framework in place in Australia, which arises from the perceived and real influence of the broadcasting media. A critically important goal of this policy is to achieve social and cultural outcomes - delivering diverse, quality, and engaging content. Elements of this are Australian content regulations, Australian drama productions, children's programmes, and content reflecting the nature of the Australian community. This even applies for pay-TV and advertising. Additionally, there are funding bodies for film, TV, and new media industries, and various other support structures.

Brisbane.
We're back to paper sessions at the CCi conference now, and for a change I'm in the cultural science stream. The first speakers here are Chris Brennan-Horley from the University of Wollongong Susan Luckman from the University of South Australia and deals with mapping the creative industries in Darwin. This ties into wider creative industries and creative cities theory, and Chris's approach here has been to focus especially on mapping the micro-level through qualitative ethnographic approaches - this is necessary as much grassroots-level creative industries activity remains unaccounted for in standard quantitative surveys of creative industries performance. Chris operated especially through interviews with creative industries practitioners in the city, and he was interested especially in geographic information - what spaces in the city were of importance to such practitioners in relation to their creative work?

Brisbane.
The next session I'm attending at the CCi conference is also (broadly) on citizen journalism. Andrew Kenyon from the University of Melbourne is the first speaker, and his focus is especially on the legal perspective on journalism as public speech, building on interviews with editors, journalists, and other media workers. Legal frameworks enable in particular the search for truth, the maintenance of democracy, and (especially in the US) a critique of government, but public speech is often positioned as fulfilling a more generic function (such as consensus formation). Public speech often critiques, and limited protections for public speech is often seen as having a chilling effect on the diversity of public speech that is possible.

Brisbane.
The CCi conference is about to start, with the opening keynote address by the wonderfully titled Baroness Professor Susan Greenfield. She begins by highlighting the role of creativity as a key commodity of the 21st century, and (as a neuroscientist) points especially to the question of what happens physically in the creative brain. The brain determines our perspective on the world, yet it is impossible to convey to others exactly what that perspective is (we resort to various forms of communication as a means for doing so); some views say that the abilities of the brain are themself determined by DNA.

I'll be spending the rest of this week at the inaugural conference of the Centre of Excellence for Creative Industries and Innovation (CCi) here in Brisbane, and I'll try to live-blog as much as possible from the conference. This should be a great event - keynote speakers include Baroness Susan Greenfield, MIT's Henry Jenkins, Mark Deuze (the author of Media Work), and a number of other luminaries in the field. Henry will also be launching a number of books (including my own Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage) on Wednesday evening.

There's a strong citizen journalism stream in the conference, and my own paper operates in that field, too - titled "Beyond the Pro/Am Schism: Opportunities for Collaboration between Professional and Citizen Journalists under a Produsage Framework", it's more of an exploratory rumination on questions which I've found myself coming back to repeatedly over the past few years; from my study of organisational models for the collaborative production of online news in Gatewatching: Collaborative Online News Production to my work on produsage across various domains of knowledge creation in Blogs, Wikipedia, Second Life, and Beyond, it seems to me that the great unanswered question remains how to effectively combine broad participatory (i.e. citizen) involvement and enable the recognition of expert ('professional') knowledges.