Then next speaker at AoIR 2018 is Eedan Amit-Danhi, who continues our focus on the 2016 U.S. presidential election and especially investigates the role of infographics during this contest. Such infographics have become increasingly important in recent years, partly as a result of the rise of digital and social media – but what makes specific infographics successful?
Enhancers of an infographic’s success may be cognitive (employing proven infographic presentation methods), behavioural (calling users to action and providing interactive features), or emotional (triggering users’ positive or negative emotions). The present study examined the infographics used by the final four presidential candidates …











