The next speaker in our AoIR 2018 session is Ericka Menchen-Trevino, whose research interest is on the study of selective exposure; this is often studied through surveys or lab experiments, but can be usefully complemented with Web history data. Such an integration between conventional social science data and digital trace data provides a blueprint for new possibilities across a range of research interests, in fact.
Conventional social science broadly distinguishes between quantitative and qualitative data and methods, but this distinction is not particular useful when working with digital trace data. These data are usually collected by the researcher for a …