Social Media

The fourth speaker in our ECREA 2018 panel is Agnes Gulyas, whose focus is on how news is defined by audiences. The meaning of news is often taken for granted, and this is problematic – not least in the context of present ‘fake news’ debates. What makes a piece of information ‘news’, and is that understanding shared between participants? What expectations do audiences have of news?

The next speaker in this ECREA 2018 session is Steve Paulussen, whose fundamental question is who now makes the news in a hybrid cross-media news system. His project examined this especially in the context of the 2014 Belgian parliamentary election, and it recognises the crossmediality of news and news flows, the collective produsage of news, and the real-time meaning-making of news in the contemporary moment. To understand this, it is crucial to look beyond merely binary conceptions of news and media, and see the current environment as considerably more complex and hybrid.

My own presentation is next in this ECREA 2018 session, and covers the central themes of my recent book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. The slides are below:

The next session at ECREA 2018 is one that I have a paper in as well – but we start with Marcel Broersma. He begins by asking whether journalism is truly at home in social media: do its strategies align with user tactics in these platforms, and are the platforms being colonised by news organisations? How are publics for journalism constructed on these platforms, and do users have any interest in being interpellated as publics here?

The final speaker in this ECREA 2018 session is Svetlana Bodrunova, whose focus is on polarisation in Twitter-based discussions of inter-ethnic conflicts in the U.S., Germany, and Russia. She also notes that the debate about whether echo chambers and filter bubbles are real is still ongoing, and that attitudes towards political actors have been most researched to date; divergence in such attitudes is often interpreted as polarisation, but this often mistakes the formation of homophilous clusters for actual polarisation. Importantly, too, cluster formation is often non-binary, and instead leads to the development of multiple, overlapping, and dynamic thematic clusters.

The next speaker in this session at ECREA 2018 is Anne-Marie in der Au, who notes evidence that individual selection of media content may foster polarisation; however, there is also suspicion that algorithmic selection may foster such polarisation by building on and reinforcing such selective exposure. But empirical evidence on this is divided; several studies show no algorithmic impact or even demonstrate a negative correlation. What is going on here, and are there other variables that may interfere?

The next speaker in this ECREA 2018 session is Edda Humprecht, whose focus is on polarisation on Facebook. There is evidence of considerable negativity on this platform, and this may affect users’ perceptions of the world around them; in particular, it may increase their perception of societal polarisation. News outlets operating on the platform are now often accepting negative comments because they do not want to be seen to be censoring user comments – yet at the same time they are complaining about the negative aspects of user participation on social media.

The next speaker in this ECREA 2018 session is Jasmin Kadel, who presents a comparative study of polarisation across Switzerland and Germany. Polarisation can be understood along factual (across issues), perceived (misjudgments about polarisation in society), and affective dimensions (appreciation of co-partisan others); the study examined such polarisation amongst adult newspaper readers in both countries.

The first session on this first full day at ECREA 2018 is on polarisation, and starts with Melanie Magin. She begins by highlighting the potential deleterious effects of polarisation on society: societies need a common meeting ground, and this has traditionally been provided by the news media and their agenda-setting function. But the diversification of information sources and channels may contribute to fragmenting this, and the algorithmic selection of content in these channels could aid this fragmentation – yet there is very little empirical evidence for the existence of the echo chambers or filter bubbles this is said to cause.

The final iCS Symposium session continues the bot theme with a presentation by Pascal Jürgens. Pascal begins by outlining our current dilemma: threats of communicative manipulation via social media are rising, yet our access to the platform data we need to understand these activities is declining. But we may be able to address this dilemma by employing new and different methodologies.