Social Media

Reykjavík.
The next speaker at ECPR 2011 is Ben O’Loughlin, whose interest is in the effect of near real-time semantic analysis of public sentiments (online) on continuing political processes: in the end, we may end up with a kind of semantic polling of available social media and other electronic data, which enables political actors to target their messages to voters with unprecedented precision and speed. The 2010 election in the U.K. may have been the first rudimentary example of such a feedback loop.

Ben’s study examined the social media data used by TV and print journalists during the election, and …

Reykjavík.
The next speaker at ECPR 2011 is Andreas Jungherr, whose interest is in using Twitter data to detect events by identifying sudden bursts of activity in the continuing stream of updates. Such research is especially straightforward on Twitter, due to its convenient API access formats; additionally, the short format of Twitter messages means that key themes in messages can be more easily identified.

Twitter itself does some of this, of course, with its ‘trending topics’ (also broken down for specific geographical regions); further, it is possible to identify the links which are shared as part of tweets, of …

Reykjavík.
The next speaker at ECPR 2011 is Rosalynd Southern, whose interest is in the UK general election. In the first place, this examined the Web presence of the various political candidates for the six largest parties (2424 in total), from profiles on their party sites through Web-in-a-box pages solutions organised by the parties to personalised sites. This provides an indication of the role the Web plays in each candidate’s campaigning.

Additionally, the study examined candidate presence in various social media spaces (Twitter, Facebook, YouTube, Flickr, and blogs), dividing such presence into the four categories …

Reykjavík.
The final session for the day at ECPR 2011 (well, before we go and hear from the President of Iceland) has a distinct Twitter theme, and starts with Greg Elmer. His focus is on the use of Twitter in the Canadian election debate of 2008, and on the question of how Twitter contributes to intensifying the permanent election campaign.

We may now have moved from news cycles to political information cycles, and the permanent campaign has become an immanent campaign, always focussed on ‘what next?’ This is also a question of methods: how can we engage in live research …

Reykjavík.
The next speaker at ECPR 2011 is Anastasia Kavada, whose focus is on claims that the Net leads to more decentralised forms of organising which help to unite heterogeneous participants in loose collectives. Such claims place communication in a central position, but there appears to be a lack of systematic theoretical frameworks – organisational communication may help here, she suggests.

Communication and organisation are seen as mutually constituting phenomena; each communicative event is made up of a combination of various communicative flows. First of these is membership negotiation, establishing and maintaining the organisation’s relationship with each of its members …

Reykjavík.
The next speaker at ECPR 2011 is Lance Bennett, whose interest is in connective action (as opposed to collective action). Understanding the logic of such action is important, as it may mean that political organisations need to rethink their outreach activities.

There have been significant self-organising large-scale connective actions recently – from the Arab Spring to the Spanish Indignados –, with substantial media and political successes. Collective action, by contrast, has its problems: the free rider problem, for example, which can be addressed through formal organisation (but this in turn creates problems with resource mobilisation, collective identity and action …

Reykjavík.
The next speaker at ECPR 2011 is Barbara Pfetsch, whose focus is on media agenda building in online and offline media. She suggests that research is needed to assess the impact of the Net on public debate: how could one go about this work? There have been hopes that the Net may lead to greater public participation and deliberation; also, however, what is the discursive opportunity structure which is provided by the Net? What is the potential for new civil society actors to enter the debate, and how may they be included in the process?

What theoretical and empirical …

Reykjavík.
The next paper at ECPR 2011 is by Andrew Chadwick, whose argument is that old and new media scholars often talk past one another, and that political communication scholarship as well as Internet studies need to draw on one another’s ideas more effectively. The interrelationship between old and new media, in particular, needs to be examined more closely. This requires system-level perspectives and a conceptual understanding of power which can be illustrated empirically.

So, we need a hybrid media system perspective, recognising the technologies, genres, norms, behaviours, and organisations of all its components. Power relations between them are based …