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The final speaker at this AoIR 2023 session is Zelly Martin, whose focus is on the female spreaders of health disinformation. This is also in the context of the US Supreme Court’s decision to undermine the right to abortion in the United States, which is part of a long history of activism against abortion, birth control, and female reproductive rights. These in turn are motivated in part by the racist fear that white people in the US are going to be replaced by people of colour, which sees reproductive rights as a vehicle for this so-called ‘Great Replacement’.

Such conspiracy …

The next speaker in this fascinating AoIR 2023 session is Yvonne Eadon, whose interest is in the subscription-based streaming platform Gaia.com, the self-declared ‘Netflix of consciousness-raising media’. She describes this as a kind of conspirituality capitalism, which is perhaps accidentally encountered by people searching for life advice and spiritual content. It features plenty of ‘alternative spirituality’ and ‘unexplained phenomena’ content alongside material on yoga practice, and thus appears to deliberately create a yoga-to-conspiracy pipeline.

Gaia started as a yoga equipment retailer initiated by a Czech entrepreneur, but moved more and more into streaming content, including costly in-person live-streamed events …

The next presenter in this AoIR 2023 session is Kamile Grusauskaite, whose interest is in the deplatforming of mis- and disinformation – the removal of accounts for breaking platform rules, for instance on disinformation or hate speech. This has particularly targetted conspiracy theorists, yet such conspiracists still spread on alternative media or find ways to circumvent prohibitions on mainstream media.

Conspiracy theories can be understood as a form of stigmatised knowledge, and represent a form of deviance on the Internet. Kamile researched this through an ethnographic approach, tracing conspiracy theorists’ moves across platforms and attending two US conspiracist conventions, where …

The next session at AoIR 2023 that I’m in is on conspiracies, and starts with Elisabetta Zurovac, whose focus is on COVID-19 conspiracy theories. These seek to undermine trust in the established science and mainstream media coverage, and this is related to a broader erosion of trust in established knowledge. They encourage people to ‘do their own research’ and are often building also in important ways on visual content.

The visual culture of conspiracy theories draws in important ways also on screenshotting practices: images produced by screen capturing functions on digital devices which claim a certain documentary nature and appeal …

The final speaker in this AoIR 2023 session is Allegra Rosenberg, whose interest is in fan art. This is now a big business, with fan-created fiction and fan-created imagery being provided for pay on various platforms. This is not uncontroversial, however; the fan site Archive of Our Own (AO3) has a long-standing ban against linking to for-profit sites, for instance.

But there has also been a slower commercialisation of fan content from the bottom up; this shows the increasingly normative acceptance of commercial exploitation. Fan sites for specific cultural phenomena are often run in collaboration with commercial interests, for instance …

The next speaker in this AoIR 2023 session is Kyle Moody, who shifts our focus to branding and consumption markets in cultures; much fandom is tied up with such branding activities. In particular, the focus here is on Twitch, where affective labour and fan work collides with the gig economy of media content creation.

Twitch has made the individual easier to reach (and achieve reach) than ever before; most streamers are not backed by major gaming companies, but act as single agents who create gaming broadcast content and in doing so must adopt and follow certain performance practices: this may …

The next speaker in this AoIR 2023 session is the excellent Adriana Amaral, whose interest is in fan practices surrounding the government of Jair Bolsonaro in Brazil. Her project examined social media data from Twitter, Reddit, and YouTube related to COVID-19 in Brazil, and through this work also identified the strong politicisation of vaccines especially under and by the leadership of Bolsonaro. The Parliamentary Commission of Inquiry on COVID-19 in Brazil (CPI da COVID) also emerged as a key player in these debates.

The CPI was formed by the federal senate, and broadcast on TV, symbolically replacing Big Brother Brazil …

The early morning session this Friday at AoIR 2023 that I’m in starts with a paper by my QUT DMRC colleague Sebastian Svegaard. He presents a case study of what happens when politicians behave badly – and how their political fan bases respond to this. This connects with a larger body of work which connects fandom and political research, and positions politics as fandom.

The case study focusses on Danish Prime Minister Mette Fredriksen, who has been in the office since 2019 and therefore through the COVID-19 pandemic. She leads a minority Social Democrat government – an unusual setup in …

The final speaker in this AoIR 2023 session is Nathalie Schäfer, whose focus is on bots on Instagram. Bots are pervasive there, and some users have banded together to detect fake accounts and highlight automated interactions that are seen as problematic. They do so with ‘bot police’ accounts that ask to be tagged whenever users encounter bots, and also provide advice on how to detect bots and report them to Instagram. Other anti-bot accounts are set up solely to interact with social bots, and work as honeypot accounts whose postings are designed to attract automated interactions.

These accounts this present …

The third paper in this AoIR 2023 session is Matthew Salzano, presenting a paper co-authored with the late Misti Yang. Their work focusses on Joseph Weizenbaum’s critique of AI, the creator of the Eliza chatbot and prominent AI theorist whose work offers a valuable vocabulary for the current AI discourse.

Weizenbaum theorised a performance mode of AI, where output is valued over input or means; this risks overvaluing engagement with undertheorised models rather than understanding how these systems work. AI evangelists exemplify this performance mode; their evangelism evades questions about the ethics or implications of such systems. An alternative to …