The next speaker in this ICA 2024 conference session is Sarah Holland Levin, presenting on the politicisation of social justice discourse. This focusses on the uses of the term ‘woke’, which has been co-opted by bad-faith partisan actors even though it was originally created by Black community actors to encourage political attention and engagement. Today, it is used in conservative culture wars against social justice activism.
The focus here is on Twitter and YouTube, working with some 18 million tweets and 59,000 YouTube videos between 2012 and 2022 that contain the term ‘woke’ and its derivations. These were addressed through …