Milwaukee.
The next speaker at AoIR 2009 is Uta Russmann, whose focus is on Web campaigning in Austria during the 2008 national elections, which for the first time saw a substantial use of online media for campaiging. There had been a use of Web-based information in previous elections, of course, but so far this remained quite simple and unsophisticated - mainly just various forms of shovelware.
Uta's study examined the use of the Web during the 2008 campaign, focusing on information provision, interaction with voters, and mobilisation of voters for campaigning, as well as broader connection and networking functions between parties and the media. This also takes into account the lessons from the 2007/8 US campaigns, which pointed to the Net becoming a key source of political information and participation especially for younger voters, as well as similar observations in recent campaigns in Germany, Italy, and France.











