Canberra.
The next paper at ANZCA 2010 is by Jocelyn Williams, who shifts our interest to the question of opinion leaders online. This is in the context of a qualitative study of free Internet access for low-income school-based families, which also pointed to other difficulties and barriers for Internet uptake by low-income families; what can account for differences in uptake even between different case studies in this research project?
One likely explanation is the role played by key individuals who had influence on their peers and may have acted as role models in taking up Internet usage. What needs to be considered as a framework here is the study of the social dimensions of knowledge or information - society plays a central role in the knowledge formation process. Knowledge is socially constructed by people in relation to one another, within specific contexts; research therefore also needs to consider multiple realities, stakeholders, and angles on the research problem.











