The first paper session at ANZCA 2017 begins with Jenna Price, who asks what winning looks like in the conduct of activist campaigns through social media; she focusses here especially on her own Destroy the Joint campaign. This was created in August 2012 and campaigns on violence against women and related issues, and was sparked by radio announcer Alan Jones's persistent, deeply misogynistic attacks on then-Prime Minister Julia Gillard at the time; it has since amassed a considerable follower base on Facebook and Twitter.
This may be seen as an example of connective action, as described by Bennett and …











