Next up at ANZCA 2017 is Chris Chesher, who begins by pointing out the increasing role of real estate agents as media producers. Agents selling homes produce public representations of private spaces, portraying the home to be sold as personal and family space, and offering it up for (mediated as well as in-person) inspection. In Australia this occurs mainly through one or both of the duopoly sites Domain and RealEstate.com.au.
The search interfaces of these sites – already highly image-centric – become the first point of entry for prospective home buyers; eye-tracking shows that users almost always begin by …