Vienna.
The next speakers at Challenge Social Innovation are Christoph Kaletka, Ricard Ruiz de Querol, and Bastian Pelka, who are presenting nothing short of a manifesto for social media and social innovation. Social media, Bastian starts, are not a technology, but a specific form of using existing technology: a social innovation. Social media is an umbrella term for a rapidly growing set of practices and platforms, which are based around the core innovation of user-generated content as a new social routine.
Social media, then, describe a new communication pattern (a paradigm shift in communication), which replaces finished communicative processes …
