Elections

The third presenter in this IAMCR 2024 session is Joanne Kuai, whose interest is in LLM-powered chat bots and search engines. There is a considerable shift now underway in search: instead of presenting a list of search results, search engines are gradually moving towards the presentation of a summary of the search topic, with references attached. This is true for Google’s Gemini, Microsoft Copilot, and Baidu search, and especially important as more than half the world’s population participates in elections in 2024.

This project focussed on results from Microsoft Copilot on the Taiwanese presidential election earlier in 2024. In particular …

The final IAMCR 2024 session for today is in disinformation and polarisation, and starts with Ivan Paganotti’s presentation on institutional communication by the leading candidates’ campaign Websites in the 2022 Brazilian election. In particular, he is interested in whether and how they tried to respond to electoral disinformation, and whether they had policies to curtail such disinformation once in office.

Data collection focussed especially on the period between the first and second rounds of the election, and examined any attempts at fact-checking electoral disinformation as well as responses to the federal administration’s social media guidelines.

The Lula and PT campaign episodically attempted to contest every new piece of what it considered to be false information, and also structurally debated the overall impact of disinformation on the political process. But its own efforts to promote ‘fact-checks’ of false information largely focussed on amplifying the responses from partisan trade unions and other organisations that were close to its own political interests.

The Bolsonaro and PL campaign avoided any discussion of disinformation; the term did not appear on the PL Website, and Bolsonaro himself did not have a Website of his own (only social media accounts). Bolsonaro only generally complained about being the victim of various ‘lies’ by his opponents, deflecting criticism directed at him and questioning the very existence of ‘fake news’ as a meaningful category.

Neither of these two strategies are especially productive; neither make a meaningful contribution to the fight against mis- and disinformation. They also do not align with the federal guidelines against disinformation published by the previous Rousseff and Bolsonaro administrations.

And the final speaker in this full session at IAMCR 2024 is Dorismilda Flores-Márquez, who shifts our focus to the presidential campaign in Mexico. This was the first time the election was a contest between two women candidates – a major step in the country.

The interest here is in the structuring of political rallies in a hybride media context. These are predominantly face-to-face activities, but also produced for mainstream and social media coverage, and the logics of these hybrid media contexts now shape their structure and designs.

The project explored this through ethnography and grounded theory; it performed participant …

The third speaker in this IAMCR 2024 session is Zaneera Malik, whose focus is on the use of social media as a strategic political communication tool in the fragile democracy of Pakistan. The focus here is especially on the PTI party, led by former cricket star Imran Khan, which lost the February 2024 election.

PTI won the 2018 elections and Khan became Prime Minister, but he lost office in 2022, and has been mired in political and legal controversy every since. Worse yet, PTI lost its election symbol, the cricket bat: because of limited literacy rates in Pakistan, each party …

The post-lunch session at IAMCR 2024 starts with the great Susan Grantham, whose focus is on the use of TikTok by Queensland state politicians in the lead-up to the October 2024 election. Even in spite of moves to ban TikTok in government departments and at the federal level for security reasons, candidates have been active on TikTok, and have been using it to build an ‘authentic’ personal brand – which requires immediacy, consistency, and ordinariness.

This study examined the posts made by the leading Queensland political candidates fir their performance features, topics, and use of humour; it found that all …

The second speaker in this IAMCR 2024 session is Juan Antonio Guevara, whose interest is in polarisation in the 2023 Spanish general elections. His focus here is especially in affective polarisation, which can mean different things depending on how the idea is conceptualised. Here, polarisation is approached through a ‘fuzzy-set’ approach drawn from mathematics.

This recognises that reality is not black and white, but that individuals may have different levels of affiliation towards a variety of political parties or positions; it measures the individual’s level of affiliation towards both poles of several possible scales of affiliation. These can then be …

The next speaker in this IAMCR 2024 session is Nicole Stewart, whose interest is in the impact of generative AI on the propaganda of tomorrow. How might we democratise AI, and what does it mean for political systems?

In particular, what about AI systems that have been trained to appear human, and perhaps even to mimic real, historical humans: there is a long history of the preservation of real people’s traces, and these are increasingly also available in digital form; such traces can be used to train generative AI to produce content which resembles the traces of real persons.

Indeed …

The final speaker in this IAMCR 2024 session is Lihan Yan, whose focus is on tweets in the 2020 US presidential election. She uses the perspective of narrative economics as a framework for interpretation here, combined with the cascading network activation model: this indicates how frames are activated by the elite, and disseminated through news media to affect the public’s political decision-making process.

From this perspective, elite narratives from one or another side of politics can influence media narratives, and this in turn influences public narratives; there is therefore likely to be a narrative competition between elites as they seek …

I presented the second paper in this session, on patterns of communication in the failed 2023 Voice to Parliament referendum on improving representation and participation for Australia’s Indigenous peoples. As part of this we also developed a new methodology we describe as practice mapping – more detail on this later. Here are the slides:

And the final (!) session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with the great Giada Marino, presenting today on the work of the Vera.ai research project, which seeks to develop AI tools to monitor and combat mis- and disinformation on social media. This part of that project examines digital traces on Facebook during the 2018 and 2022 Italian elections.

Italy has a multi-party political system with a variety of parties. The 2018 election was won by the populist Five Star Movement, governing together with the far-right Lega. In 2022, a coalition of right-wing and far-right parties …