Cardiff.
The next speaker at the Future of Journalism conference is Arne Krumsvik, who says that new media are important and will continue to be so, but that old media will continue to fund journalism. Digital news media products will have strategic value in the future, but fail to generate substantial funds, so the main source of finances will continue to be conventional media products.
Porter suggests five key market forces: immediate competition in the market, the bargaining power of buyers, the bargaining power of suppliers, possible new entrants to the industry, and substitute products that come from one industry …