Hamburg.
The next speaker at ECREA 2010 is Tamara Witschge, who examines the debates around the future of news. New media technologies are coupled with an idea of progress, and are sometimes mythologised as the answer to dwindling audience figures for journalism; this needs to be critically examined. There is very little space for working journalists to challenge how technology is implemented, which is driven often by technological determinism.
Technological determinism is rife in journalists’ understanding of current changes, in fact; technology is seen as the only way out of the current crisis in journalism. First, there is the perception of an imminent threat; second, audiences are going online, and journalists perceive a need to chase them; embracing new technologies is seen as the only way to do so. So, technology has been coupled directly with progress, and this is seen as the only salvation for the industry.