Journalism

Brisbane.
The next plenary speaker in this very enjoyable session on day two of the CCi conference is Margaret Simons, asking the question "What are journalists for?" She begins by noting the role of the Australian Press Council, long perceived as a publishers' poodle, and recounts how she has recently been contacted by a researcher at the APC inquiring about the development of journalistic staff numbers in Australian publishers - publishers themselves were not interested to share these numbers, presumably because there is a strong decline in numbers in the current, distressed context of the journalism industry.

Brisbane.
The next plenary speaker here at the CCi conference is Camilla Cooke. She managed the Australian Labor Party's digital campaign during the 2007 Australian federal election - "Australia's first digital election", as she describes it. Initial ideas for this campaign (even before the arrival of Kevin Rudd as opposition leader) were to engage debate, to use the Web for propagating messages, to utilise it as the key route to youth, and to use it for highly efficient and cost-effective marketing. Ultimately, these goals transformed into components like the Kevin07 Website, the social networking spaces, in Facebook and elsewhere, the YouTube channel, and a variety of other online platforms - and they also enabled the campaign to do some slightly cheeky things which would not have worked in other media works.

Brisbane.
We're now in the final session of the first day at the CCi conference, which I'll try to chair and blog at the same time - we'll see how it goes. My colleague Terry Flew is the first presenter, and he begins by outlining the three layers of impact of new media technologies as artefacts or devices (technologies); communication activities and practices using these technologies; and the social arrangements, institutions, and organisational forms which develop around the use and management of such technologies. Journalism has so far responded to the Internet as a new technology mainly in the first sense, no so much in the two latter senses. This also takes place at a time of perceived crisis in journalism, and in the face of the emergence of citizen journalism in responding to that crisis.