Sydney.
The second keynote speaker this morning at Mobile Media 2007 is my colleague Stuart Cunningham. He begins by highlighting new approaches to the study of economics which are now being applied to the creative industries as an emergent innovative heart of the services sector. In the process, the creative industries are setting the template which other, more mainstream industries will follow. This enables an evolutionary growth process which embeds new and emergent technologies into the economy.
What such studies require is an understanding of economic structures as evolving, not static, and this cannot be measured easily through conventional means; the creative industries and the rest of the economy are linked in a dynamic relationship, and Stuart outlines four models for an understanding of this relationship (negative, neutral, positive, and emergent).