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Are Filter Bubbles Real? (WSU 2019)

Digital Humanities Research Group

Are Filter Bubbles Real?

Axel Bruns

  • 22 May 2019 – Digital Humanities Research Group, Western Sydney University

The success of political movements that appear to be immune to any factual evidence that contradicts their claims – from the Brexiteers to the ‘alt-right’, neo-fascist groups supporting Donald Trump – has reinvigorated claims that social media spaces constitute so-called ‘filter bubbles’ or ‘echo chambers’.

Some Research Updates from Home

Like most of us, the current COVID-19 crisis has forced me to work from home for the foreseeable future, but my colleagues and I at the QUT Digital Media Research Centre have remained just as busy – in fact, of course, as a significant driver of journalistic coverage, of newssharing through social media (including both legitimate news and various forms of mis- and disinformation), and of general social media debate and discussion, the crisis intersects directly with some of our core research areas.

Many of us in this field now have urgent research projects in train that address some of these phenomena, and there are also many important conversations about how we can engage in rapid research and publication projects without sacrificing the necessary scholarly rigour. At the same time a number of key public outreach activities have also been organised to ensure that we have the platforms to share our findings with the general public.

My own focus in this has been to investigate the patterns of what the World Health Organisation has described as an ‘infodemic’: the viral transmission of mis- and disinformation associated with the coronavirus pandemic that has the potential to do real harm to the general population. This also aligns with a new research project on Evaluating the Challenge of ‘Fake News’ and Other Malinformation (funded by the Australian Research Council and also involving Stephen Harrington, Dan Angus, Scott Wright, Jenny Stromer-Galley, and Karin Wahl-Jorgensen) which is about to commence.

Together with my colleague Tim Graham I have presented some early observations from this work, focussing especially on the dynamics of some common COVID-19 conspiracy theories, in the Australia Institute’s ‘Australia at Home’ online seminar series. The video from our presentation is below, and I have also posted the full slides and background to the seminar.

 

Further, I was also very pleased to participate in a public discussion organised by Jack Qiu for the Chinese Communication Association, as part of their Solidarity Symposium series. Together with some of the leading Chinese digital and social media communication researchers, we had an intensive and wide-ranging discussion about the opportunities and challenges of doing this research, from home or elsewhere, and shared some of our own emerging insights into communication patterns during the current crisis. The seminar video is below, and I’ve posted more details elsewhere.

Homebrew CommResearch Club: Computational Approaches to Studying COVID-19 (CCA 2020)

CCA Solidarity Symposium 2020

Homebrew CommResearch Club: Computational Approaches to Studying COVID-19

Jonathan Zhu, Axel Bruns, Wenhong Chen, Cuihua Cindy Shen, Celine Yunya Song, and Wayne Xu

Homebrew Comm-Research is gaining momentum while we work from home. What are the basic approaches of computational communication research that may help combat the pandemic?

'Like a Virus' - Disinformation in the Age of COVID-19 (A@H 2020)

Australia at Home 2020

‘Like a Virus’ – Disinformation in the Age of COVID-19

Tim Graham and Axel Bruns

The COVID-19 pandemic has also spawned an “infodemic” – where life-saving facts and genuine expertise are often overrun by half-truths, lies, and scams going viral online.

Are News Outlets Deliberately Trolling Us into More Engagement on Facebook?

The next speaker in this AoIR 2019 session is Eddy Hurcombe, whose focus is on the pursuit of social media interactions metrics by Australian news organisations that post deliberately controversial content – in essence, trolling for engagement. This taps into the social media logics that build on the platforms’ governing principles – and these social media logics now also increasingly govern the engagement with and dissemination of news stories.

‘Coordinated Inauthentic Behaviour’ on Facebook during Election Campaigns

The next speaker in this AoIR 2019 session is Fabio Giglietto, whose focus is on inauthentic coordinated link sharing on Facebook in the run-up to the 2018 Italian and 2019 European election in Italy. ‘Coordinated inauthentic behaviour’ is a term used by Facebook itself, especially to justify its periodic mass account take-downs; the term remains poorly defined, however, and Facebook’s own press releases mainly point to a one-minute video that it has published to define the term.

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