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The Impact of Perceived Opinion Climates on Online Partipation

The next session at ECREA 2022 is on online deliberation, and begins with Dennis Frieß. He notes that participation in online discussion is now a popular form of online engagement, and normatively it is important that such discussions are pluralistic and inclusive – but in reality they are often dominated by a handful of participants. The question therefore is who speaks out in such online environments. (This also links to Spiral of Silence theory, of course.)

Younger and Older Europeans’ Attitudes towards Healthy Media Diets

The final speaker in this ECREA 2022 session is David Nicolas Hopmann, presenting on a multinational study of Europeans’ attitudes towards their news media diets as part of the curiously named ThreatPie project. The present paper explores people’s ideas about what a ‘healthy’ diet is; what diets they actually consume; and what perceptions they have of the media their peers consumed. This was done for Germany, Poland, Romania, Spain, and the UK, with younger (18-25) and older (55+) adults. A larger survey of 18 countries will follow.

News Consumption and Political Consumerism

The next ECREA 2022 session is on media exposure, and begins with Ole Kelm. He notes the expansion of political participation through the use of online and social media; we now have institutional participation, protests, civic engagement, political consumerism, online activities, and other forms of participation both on- and offline. Political consumerism in particular includes elements such as boycotts, buycotts, discursive political consumerism, and lifestyle political consumerism.

Perceptions of Morality as a Pre-Requisite for Spiral of Silence Effects

The final speaker in this ECREA 2022 session is Jule Scheper, who again highlights both the Spiral of Silence theory, but also the limited effects of such dynamics that have been observed empirically. Under what circumstances, then, might there be more significant effects? The present paper explores this for health communication in the context of COVID-19 mitigation efforts.

Hate Speech and the Spiral of Silence

Next up in this lively ECREA 2022 session on the Spiral of Silence is Oana Stefanita, whose focus is on the expression of hate speech against the Roma community in online spaces in Romania. Hate speech is now widespread and a major problem in online and social media, and takes a number of forms; while platforms are taking some efforts to remove such content, this also conflicts with ideas of ‘free speech’, and can be amplified by platform algorithms. And hate speech can have some very severe psychological and physical effects, of course.

The Importance of Staying Silent on Social Media

The next speaker in this ECREA 2022 session is Liz Solverson, who asks why the majority might remain silent on social media, with a particular focus on why young adults remain silent on political topics on social media. Liz worked with focus groups of young adults, exploring how they used social media for political and general purposes, how they experienced their relationship to political expression, and what they understood as good citizenship.

Hostile Media Perception and the Spiral of Silence

The next speaker in this ECREA 2022 session is Marius Gerads, whose focus is on integrating hostile media perception into Spiral of Silence theory. People with such perception see the media tenor as dissonant with their own opinion; this leads them to perceive themselves as being in the minority, and Spiral of Silence theory thus suggests that these people would fall silent. But this isn’t what we can now observe; rather, many people with such perceptions are highly vocal in their media critiques.

Resurrecting Spiral of Silence Theory

For this first morning of ECREA 2022 proper, I’m starting with a session that explores the idea of the Spiral of Silence, and we start with a paper by Christiane Eilders. She begins by noting the importance of public opinion expression as a prerequisite to the public deliberation.

Towards Global Impact for Scholarly Impact: The Case of Global Kids Online

After a very enjoyable pre-conference on social media election campaigns, it’s now time for the main event to start: Sonia Livingstone’s keynote will open the ECREA 2022 conference, the first in-person ECREA conference since 2018, and the first in a Nordic country. Sonia’s focus, and indeed that of the conference overall (the overall theme is “Rethinking Impact”), is on the pathways to impact for scholarly research, with particular focus on scholarly engagement with the United Nations.

The UN buildings in Geneva are impressive, intimidating, and often empty. Entering the UN compound remains unusual for researchers; yet the UN Committee on the Rights of the Child had recognised the impact of digital media on children’s lives, and in 2014 required scholarly advice on its further research agenda. This also involves consultation with children – a task that is both fascinating and demanding. But what do we as media and communication scholars know about digital media that is of value to the UN and its policy-makers?

The UN process works through a set of documents that are called “General Comments”, which set out the current situation; this is informed by a consultation process involving the various stakeholders. The General Comment addressing the impact of digital environments on the rights of children took a substantial amount of time to evolve, and was published only in 2021.

Social Media Campaigning in the 2022 Australian Federal Election

If it’s Wednesday, this must be Aarhus, and I’m at the ECREA pre-conference on Digital Election Campaigning Worldwide, organised by the DigiWorld research network. Today, my QUT DMRC colleague Dan Angus and I presented our paper with Ehsan Dehghan, Nadia Jude, and Phoebe Matich on the use of social media during the 2022 Australian federal election campaign. Here are the slides:

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