Dresden
The next session is on citizenship and the democratic responsibility of journalism. Margaret Duffy is the first speaker. She begins by presenting some research by the Newspaper Association of America on entertainment preferences by media users. There is a significant preference for television and the Internet over print media in this, and trends in the time spent with media are also significantly negative as far as TV is concerned. Obviously, this is bad news for newspapers.
To add to this, this study worked with the U.S. Life Styles database, from a large study of consumer behaviour. Findings pointed to complementarity: the more people used any media for information, the more they used other media for information, and there is a mixed relationship between media used for entertainment and information purposes - only entertainment television has a strong and negative impact on use of other media for information (probably due to TV's usurpation of time). More new media use has a positive effect on commmunity particpation, and as it turns out owning new media products also has a negative impact on cynicism.