The next speaker in this ECREA 2014 panel is Cédric Courtois, whose interest is in individual action and collective efficacy on Facebook. Within Facebook, there are plenty of constraints, but we are nonetheless navigating these constraints to engage in connective action. What motivates people to do so, and what is their perception of the efficacy of such activities?
Possible explanations for engagement through liking, commenting, and content creation could be genuine involvement in an issue, and a perception that such involvement will effect change. Self-presentation as someone interested in specific issues may also play a role.
Additionally, there …