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Snurb — Friday 24 October 2014 14:10

Black Twitter's Engagement with #Scandal

Social Media | Twitter | AoIR 2014 | Television |

The final presentation for AoIR 2015 is by Dayna Chatman and Kevin Driscoll, whose focus is on the communities and modes of social TV engagement with specific television texts. Their focus here is especially also on "black Twitter", a particular subset of the US Twitter population that has emerged in recent years: black American users on Twitter have been identified as a distinct group.

But black Twitter is actually a discursive phenomenon that is driven predominantly but not exclusively by black users in the US. The existence of this black Twitter community was detected especially through Twitter's trending …

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Snurb — Friday 24 October 2014 14:07

Television Co-Creation with Social Media Users: #7DaysLater

Social Media | Social Media Network Mapping | Twitter | AoIR 2014 | Television |

The next speaker in our AoIR 2015 panel is Jonathon Hutchinson, who zooms in to a specific transmedia programme screened by the Australian Broadcasting Corporation, #7DaysLater. The premise of the show is to create comedy programming within seven days, and to incorporate social media engagement practices into the show.

Such viewing is more than just subsequent watercooler discussions – it's about viewer co-creation practices. The challenge is to break through the noise barrier on social media, and to find the techniques for encouraging audience participation, especially in the context of a public service broadcaster.

Audience engagement must be a …

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Snurb — Friday 24 October 2014 14:01

Mapping TV Audiences on Twitter onto the Australian Twittersphere

Social Media | Social Media Network Mapping | Twitter | AoIR 2014 | Television |

I was the next presenter at AoIR 2015, exploring network-based methods for understanding television audiences on Twitter. Below are our slides:

Mapping Social TV Audiences: The Footprints of Leading Shows in the Australian Twittersphere from Axel Bruns
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Snurb — Friday 24 October 2014 13:58

Developing More Advanced Television Engagement Metrics for Twitter

Social Media | Twitter | AoIR 2014 | Television |

The final AoIR 2015 session is our panel on social television, and starts with a co-authored paper presented by Darryl Woodford (slides to follow soon below).

Introducing telemetrics from Darryl Woodford

Darryl begins by noting that raw social media engagement numbers for television are useful only to an extent: they are usually not normalised to account for specific factors, and simply offer raw quantities.

Nielsen SocialGuide's Twitter engagement statistics for social media follow that pattern, for example, and obviously shows on major TV channels do better than those on niche cable channels. Beamly's social media rankings are skewed by …

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Snurb — Friday 24 October 2014 13:46

The Global Demographics of Twitter

'Big Data' | Social Media | TrISMA (ARC LIEF) | Twitter | AoIR 2014 |

This final morning at AoIR 2015 opens with my paper with Darryl Woodford and Troy Sadkowsky which explores the global Twitter userbase. Our slides are below:

Exploring the Global Demographics of Twitter from Axel Bruns
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Snurb — Thursday 23 October 2014 18:23

The Problems with Unmasking Online Trolls

Social Media | AoIR 2014 |

The final AoIR 2015 speaker for today is Emily van der Nagel, whose interest is in the unmasking of prominent Reddit troll Violentacrez. There are thousands of Reddit sections that provide a space for the formation of various communities, some of which are highly confrontational and offensive.

The moderator of one of these spaces, Violentacrez, was recently unmasked by an investigative blogger – a process known as doxing –, and this is seen as destructive and a form of violence by Reddit users themselves. The unmasking practice is similar to the Chinese "human flesh search engine", a form of public …

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Snurb — Thursday 23 October 2014 18:23

Mechanisms for Self-Disclosure on Facebook

Social Media | AoIR 2014 |

The next speaker at AoIR 2015 is Brady Robards, whose interest is in mapping changes in disclosure practices through sustained Facebook use. User presence on Facebook is constituted by both synchronous and asynchronous disclosure, through various communication mechanisms and governing algorithms. Disclosure practices have changed over time as Facebook itself has also changed.

Brady's project builds on a series of interviews with 20-something-year-old users (i.e. users at a critical age in identity formation). Information on their identity disclosure practices is informative of larger patterns.

In general, in the idealised self-presentation, the positive is always recorded over the negative, emphasising moments …

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Snurb — Thursday 23 October 2014 18:21

The Challenges of Expressing Online Identity

Social Media | AoIR 2014 |

Next up at AoIR 2015 is Sonia Vivienne, whose focus is on self-exposure and social surveillance. She suggests that in using social media we are creating an exhibition of the self: the story of social presence builds on the perpetual connectedness of contemporary life, the intimate publics which emerge through this, and the networked private spheres that arise from it.

Intimate citizenship involves asserting the right to chose what we do with our bodies and identities; networked identity and privacy is negotiated and mediated, whether we are pseudonymous or not. There are both risks and rewards in establishing and expressing …

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Snurb — Thursday 23 October 2014 18:21

The Intimate Surveillance of Young Children

Social Media | AoIR 2014 |

The final AoIR 2015 session for today starts with Tama Leaver, whose focus is on the sharing of very early childhood images as a form of co-created online identity. There are a number of approaches to understanding online identity: the networked self is persistent, replicable, scalable, and owned; identity is always under construction, and never complete, and it is also generated by users other than ourselves – identity is co-created.

Users have internet footprints (their purposeful presence) as well as digital shadows, created by others, and these turn into social media rivers that we as users try to curate. This …

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Snurb — Thursday 23 October 2014 16:17

From Worker-Generated Content in China to Hong Kong's Umbrella Revolution

Politics | Government | Produsage Communities | Social Media | AoIR 2014 |

The AoIR 2015 keynote today is by Jack Linchuan Qiu, whose begins by highlighting the contributions Asian communication and Internet researchers and practitioners have made to their fields, from very early research publications to Korea. citizen journalism site OhmyNews, Chinese Internet giant Alibaba, and most recently the incomplete "umbrella revolution" in Hong Kong.

But Asia is also the industrial base of the global digital revolution, and in this it remains part of the global south. Here, classic 19th century-style industrial struggles take place using 21st-century communication technologies. The problems around Apple iPhone manufacturer Foxconn represent just the tip of …

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Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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