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Mapping the Australian Twittersphere (MIT8 2013)

Media in Transition 8

Mapping the Australian Twittersphere

Jean Burgess and Axel Bruns

This paper maps networks of affiliation and interest in the Australian Twittersphere and explores their structural relationships to a range of issues-based ad hoc publics (Bruns, Burgess 2011). Using custom network crawling technology, we have conducted a snowball crawl of Twitter accounts operated by Australian users to identify more than one million users and their follower / followee relationships, and have mapped their interconnections. In itself, the map provides an overview of the major clusters of densely interlinked users, largely centred on shared topics of interest (from politics through parenting to arts and sport) and/or socio-demographic factors (geographic origins, age groups). Our map of the Twittersphere is the first of its kind for the Australian part of the global Twitter network, and also provides a first independent and scholarly estimation of the size of the total Australian Twitter population. In combination with our investigation of participation patterns in specific thematic hashtags, the map also enables us to examine which areas of the underlying follower / followee network are activated in the discussion of specific current topics – allowing new insights into the extent to which particular topics and issues are of interest to specialized niches or to the Australian public more broadly. Finally, we investigate the circulation of links to the articles published by a number of major Australian news organisations across the network.

Introducing the Companion to New Media Dynamics

I’m delighted to announce the completion of another major project: Blackwell has just published A Companion to New Media Dynamics, edited by my CCI colleagues John Hartley, Jean Burgess, and me. The title of this substantial volume may seem a little strange at first – why not just “… to New Media”? –, but with this collection we aimed specifically to highlight new media as a set of dynamic, evolving, and sometimes elusive practices rather than a static, easily defined thing.

The volume brings together contributions from a long list of researchers in the field, and combines international research leaders with key emerging scholars who will drive the next generation of new media and Internet research. But don’t take my word for it – take Toby Miller’s: “We are fortunate indeed to have this tour d'horizon of young and middle-aged media across Europe, North America, and Asia. It features an array of established and emergent writers whose clear prose and thorough research mark out their work.”

My own chapter in the book provides a historical overview of the development of personal presence online: it charts the course of evolution from hand-coded homepages to social network profiles, taking in a few detours and possible dead ends (GeoCities, anyone?) along the way. My sense is that there’s a continuing struggle between experimentation and standardisation which has had us oscillating between these two extremes; at the moment, the relative rigidity of Facebook and Twitter profile templates places us closer towards the standardised, “one size fits all” end. Perhaps it’s time for the pendulum to swing back again soon?

Here’s a complete list of chapters:

A Final 2012 Publications Round-Up

As we’re hurtling down the last few hours towards 2013, it seems like a good idea to take stock of what was an incredibly busy 2012. Here, then, is a round-up of all (I think) of my publications and presentations for the year, organised into loose thematic categories. In all, and with my various collaborators from the ARC Centre of Excellence for Creative Industries and Innovation and beyond, I seem to have generated some 4 book chapters, 12 journal articles, 22 conference presentations and one major report – and that’s not counting various articles in The Guardian, The Conversation, and other media outlets. There’s also a few more articles still in the pipeline – but given today’s date, I suspect they’ll end up counting towards 2013 rather than 2012…

 

Social Media Research Methods

One major component of our Mapping Online Publics work for this year has been the further development of our social media research approaches, especially as far as Twitter research is concerned. A number of my publications have dealt with the practical aspects of this work:

Twitter, Big Data, and the Digital Humanities

From the excitement of AoIR and ECREA 2012, I’ve arrived back in Australia – and have gone on almost directly to another presentation, this time at the University of Queensland Digital Humanities Symposium, where this morning I presented our research on Twitter as an example of the more general push towards ‘digital humanities’ and ‘big data’ research. Here are my slides and audio from the event – many thanks to Kerry Kilner and Peta Mitchell for the invitation to speak.

Political Agenda-Setting on Twitter in Norway

The third speaker in this ECREA 2012 session (I'm afraid Blogsy swallowed my notes on John Downey's very interesting presentation on the BBC's coverage of the Arab Spring – sorry) is Ingrid Dahlen Rogstad, whose interest is in the role of Twitter in political agenda-setting in Norway. Can new mediaspheres challenge the dominance of conventional media gatekeeping practices? This is also a question about how new media and mainstream mediaspheres overlap, of course.

'Social Media Revolution' Myths in German Magazines' Arab Spring Coverage

The next session at ECREA 2012 begins at a more reasonable time, and is on news representations of foreign affairs. Melanie Magin begins by presenting on the mass media representation of the Arab Spring as a 'social media revolution'. This is an overstatement, of course, driven by the mass media's focus on social media in their coverage.

Liking News on Facebook: What Does It Mean?

The next speaker at ECREA 2012 is Irène Bastard, whose interest is in the use of the Facebook 'like' button to engage with the news. Talking about news can be a democratic expression, or can enhance social interactions; it can be a driver of attention and buzz, activate weak social links, or serve as a 'bubble' filter. I ordinary conversations, there may also be a range of acceptable or unacceptable topics, depending on the social situation.

Police Activities on Twitter during the London and UK Riots

The final speaker in this ECREA 2012 session is Rob Procter, who shifts our attention to the London and UK riots in August 2011. His project collected some 2.6 million tweets from some 700,000 accounts using relevant hashtags from the Twitter firehose, and combines quantitative and qualitative analysis.

Twitter and Brand Crises

The next ECREA 2012 paper is presented by Nina Krüger, and focusses on brand communication activities during corporate crises. Enterprises are increasingly using social media for communication with their customers, of course, but to some extent still regard social media as black boxes; much more development – and research – needs to be done here.

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