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Social Media

Social Media in the 2013 Norwegian Elections

The final paper in our panel at AoIR 2013 is by Anders Larsson and Bente Kalsnes, looking at the Norwegian election on 9 Sep. Their work examines the use of Twitter by citizens, politicians, and journalists. One starting point for this were the #valg2013 and #valg13 hashtags, to identify what users are being mentioned in these hashtags - which showed that then-PM Jens Stoltenberg was @mentioned frequently but did not often reply, while the Greens party both sent and received many hashtagged tweets. Amongst the retweeters, one-off messages which receive substantial retweets can become prominent, but more frequently retweeted users tend to be celebrities (comedians, journalists, etc.)

A second approach was to examine the Twitter uses by some of the key party leaders. As it turns out, during the month before the election there was a strong focus on @replying, especially from the leaders of the smaller parties. Their communication is mainly with their own supporters - there are very few users who received @replies from two or more leading politicians (and these are largely journalists and other media figures, not everyday citizens).

Social Media in the 2013 German Elections

The next paper in our AoIR 2013 panel is by Julia Neubarth and Christian Nuernbergk, covering the German federal election two days after the Australian one. The Net is playing an increasingly important role in political communication in Germany, but there is still very little active participation by citizens, and active participants are mainly male, younger, and left-wing. Politicians are getting more active - some 60% of federal parliamentarians are on Twitter, although Chancellor Merkel still isn't.

German politicians on Twitter will find a mixed audience - use in the country is growing, but still limited; however, active participants are especially interesting as they represent journalists and other media personnel as well as especially politically interested users.

Social Media in the 2013 Italian Elections

The next panel at AoIR 2013 is one which I'm presenting in as well - we've brought together a number of presentations on the use of Twitter in national elections. The first presenter is Luca Rossi, whose focus is on the 2013 Italian election. He and his colleagues have examined activity on Twitter and Facebook during the month before the February election, gathering some 2 million @mentions and finding Facebook content which its own metrics reported some 25 million users talking about.

Is such activity related to the eventual election results at all? Can it predict the election outcome, in fact? This would mean taking the role of opinion polls, which in this election also turned out to be incorrect, partly due to the shifts in the party systems resulting from the rise of the Cinque Stelle party.

The Increasing Attention towards Platform Politics

The next AoIR 2013 plenary starts with Tarleton Gillespie, whose interest is in the politics of platforms. His initial thought was that users would be unaware of the issues related to platform politics, because of the seductive apparent openness and permissiveness of platforms like Facebook and Twitter. But this is no longer true - there has been a shift from complaints about policies by aggrieved users towards a subversive use of platform rules as a way to highlight their problematic nature, by increasingly politicised users.

In 2010, for example, Apple purged some 5,000 apps from its App Store for "unacceptable" content. These removals were contentions because the distinctions between acceptable and unacceptable nudity, political expression, or transgression against societal norms were far from clear; Apple pulled some "gay conversion" apps following complaints, for example, but there was nothing explicitly in Apple's rules which prohibited their content - they did not contain strong hate speech, for example, but in articulating their perspectives were seen to promote it.

Online Racism Isn't Just a Glitch

Next up in this plenary at AoIR 2013 is Lisa Nakamura, whose interest is in racism online - an issue which is often downplayed as a minor problem or an irrelevant distraction. But what drives online racism - is it a product of the greater levels of anonymity online (and thus an inevitable, natural, normal effect of the Net)? Does this mean that humans are fundamentally, inherently driven to racism, which the Net enables us to live out? Does the Net enable us to indulge in glitchy behaviour, in other words?

But the machine of the Internet is not a separate, animate entity with its own agency, but is co-created with or by us. The idea that the Net has its own, separate nature is merely a convenient excuse - as in Ian Bogost's statement that it's not gamer culture that's racist, but the Internet itself. If online racism is seen as a glitch in the system, this places it alongside other (e.g. hacker) exploits of glitches - it legitimises and excuses racism as merely off-topic and a failure of protective mechanisms.

Participation and Exclusion on the Global Net

The first full day of AoIR 2013 is about to get underway - and it starts with a series of plenary talks. Jenna Burrell is the first speaker, taking an ethnographic angle. Her recent focus has been on youth in the Internet cafés or urban Ghana - a sign of the global reality of the contemporary Internet. But this global Internet does not eradicate personal identity, contrary to some of the cyberutopian claims of the early 1990s which have now become unfashionable - the Net's userbase is increasingly diverse, but in different ways than originally envisaged.

What motivates young Internet users in Ghana, then? As it turns out, a key driver of Internet café use (as of 2005) was to find penpals in other countries - at the time, mainly through Yahoo! chatrooms. Such penpals might be friends, peers, potential romantic interests, patrons, sponsors, business partners, or philanthropists - following previous mail-based practices, which were translated online and became a way to envisage what the Net was for.

Social Media Crisis Communication in Australia

My own presentation at the Project EPIC symposium was next, outlining the Australian perspective on the uses of social media in crisis communication. Powerpoint and audio below:

Social Media in Times of Crisis: The Australian Perspective from Axel Bruns

Some Recent and Upcoming Work

When this site goes quiet, it’s usually because work is exceptionally busy. My apologies for the long silence since the launch of our major collection A Companion to New Media Dynamics – a range of projects, variously relating to the uses of social media in crisis communication, of Twitter in a number of national elections, of social media as a second-screen backchannel to televised events, and of ‘big data’ in researching online issue publics, have kept me occupied for the past eight months or so.

Now, I’m about to head off to Denver for the annual Association of Internet Researchers conference and on to a number of other events, and you can expect the usual bout of live blogging from these conferences – but before I do so, here’s a quick update of some of the major publications and papers I’ve completed during the past few months. For some more frequent updates on the work of my colleagues and me, you can also follow our updates at Mapping Online Publics and the site of the QUT Social Media Research Group, of course. On the SMRG site, we’ve also posted a list of the presentations we’ll be making at AoIR and beyond – hope to see you there!

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