Social Media

The second day at the AANZCA 2024 conference starts with a keynote by Ysabel Gerrard, whose focus is on youth and social media – her new book The Kids Are Online is coming out in March 2025. Her research has involved studies of mental health cultures, anonymous apps, naming cultures, digital photo editing, and tech nostalgia, and the book makes a strong case for moving beyond binary approaches to social media as either good or bad, helpful or harmful, positive or negative, and for understanding social media as both at the same time, depending on the context. This also means …

The next presentation in this AANZCA 2024 conference session was mine, introducing our new practice mapping approach. Here are the slides:

The final AANZCA 2024 conference session for today is one I’m also presenting in, but we start with a paper Terry Flew and Cameron McTernan. Terry starts by noting that Australia has long had one of the most concentrated media systems in the world. The Global Media and Internet Concentration Project (GMICP) is a new initiative to further explore such concentration patterns here and abroad, and trace their dynamics over time. This ultimately examines the network media economy, including telecommunication and Internet infrastructure, online and traditional media services, and core Internet applications and sectors.

This integrated approach better reflects the …

The first speaker in the post-lunch session at AANZCA 2024 conference is Ian Anderson, who is interested in the emergence of socialist counterpublics in the present context. Such counterpublics are in a conflicted space: they are fundamentally sceptical about social media (and especially Twitter, even pre-Musk) but also acknowledge social media’s importance for message amplification and community connection; for this reason they combine social media work with more conventional activist practices, such as doorknocking.

Social media thus serve as a kind of unavoidable frame for politics, whether they are fetishised as a utopian communicative space or not. The Victorian Socialists …

The final speaker in this AANZCA 2024 conference session is Cameron McTernan, whose interest is in the sharing of Australian news on Facebook, especially by politicians. This can be understood through the lens of agenda-setting theory: news media content plays a crucial role in shaping what public issues audiences learn about, and politicians’ sharing of news media content seeks to channel and affect these processes. (There are also questions about the extent of such agenda-setting power.)

Cameron’s work focusses on Facebook, which remains a major and influential social media platform in Australia, with the vast majority of federal politicians active …

The first paper session I’m attending at the AANZCA 2024 conference is a panel on democracy in crisis, and starts with my QUT colleague Stephen Harrington. His focus is on ‘dark political communication’, as a way of moving past the overemphasis on mis- and disinformation and recognising that such practices are just one part of a much broader range of communicative dysfunctions in contemporary political systems.

This then also incorporates a greater focus on recent changes in political PR: political PR has been a growing focus in the study of politics in recent decades, with attention paid to its arrangements …

The second speaker in this final session at the AoIR 2024 conference is Bruna Silveira de Oliveira, whose focus is on using LLMs to study content in the Brazilian manosphere. Extremist groups in this space seek legitimisation, and the question here is whether LLMs can be used productively to analyse their posts.

This analysis focusses on some 2,500 episodes of Brazilian masculinist podcasts across ten streaming platforms. It engaged in an assisted content analysis using OpenAI’s GPT-4 model, and explored whether this could identify detailed variables in the content. The podcast episodes were transcribed using automated tools, and 52 episodes …

I presented in and chaired the Saturday morning session at the AoIR 2024 conference, which was on polarisation in news publishing and engagement, so no liveblogging this time. However, here are the slides from the three presentations that our various teams and I were involved in.

We started with my QUT DMRC colleague Laura Vodden, who discussed our plans for manual and automated content coding of news content for indicators of polarisation, and especially highlighted the surprising difficulties in getting access to quality and comprehensive news content data:

I …