The next speaker at ECREA 2012 is Sonia González Molina, whose interest is in the use of social media by the Catalan Road Service, the main source of official road information in Catalunya. She interviewed the responsible communication officers and analysed the organisation's Twitter and YouTube accounts as well as corporate documents.
Digital technology was introduced to the organisation in the 1990s, in order to enhance public communicate and develop new information services. This represents a process of convergence, and specifically enabled a greater amount of dialogue communication which – ideally – connects the organisation and its audiences, enables it …