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New Media and Public Communication (ARC Discovery)

New Media and Public Communication: Mapping Australian User-Created Content in Online Social Networks

Understanding the ways people contribute to and use the Internet for a wide range of purposes is important to Australia's future from both a social and an economic perspective. Effective, evidence-based policy depends on developing a vastly improved understanding of the current level of Australians' online activities and interests. This project provides crucial, detailed baseline data on the social, cultural and technological dynamics of Australian online public communication, which can inform further government initiatives to strengthen the country's digital economy and to maximise civic engagement through media participation.

ARC Discover Project, 2010-2012

The Use of Twitter Hashtags in the Formation of Ad Hoc Publics (ECPR 2011)

European Consortium for Political Research (ECPR 2011)

The Use of Twitter Hashtags in the Formation of Ad Hoc Publics

Axel Bruns and Jean Burgess

As the use of Twitter has become more commonplace throughout many nations, its role in political discussion has also increased. This has been evident in contexts ranging from general political discussion through local, state, and national elections (such as in the 2010 Australian elections) to protests and other activist mobilisation (for example in the current uprisings in Tunisia, Egypt, and Yemen, as well as in the controversy around WikiLeaks).

Research into the use of Twitter in such political contexts has also developed rapidly, aided by substantial advancements in quantitative and qualitative methodologies for capturing, processing, analysing, and visualising Twitter updates by large groups of users. Recent work has especially highlighted the role of the Twitter hashtag – a short keyword, prefixed with the hash symbol ‘#’ – as a means of coordinating a distributed discussion between more or less large groups of users, who do not need to be connected through existing ‘follower’ networks.

Twitter hashtags – such as ‘#ausvotes’ for the 2010 Australian elections, ‘#londonriots’ for the coordination of information and political debates around the recent unrest in London, or ‘#wikileaks’ for the controversy around WikiLeaks thus aid the formation of ad hoc publics around specific themes and topics. They emerge from within the Twitter community – sometimes as a result of pre-planning or quickly reached consensus, sometimes through protracted debate about what the appropriate hashtag for an event or topic should be (which may also lead to the formation of competing publics using different hashtags).

Drawing on innovative methodologies for the study of Twitter content, this paper examines the use of hashtags in political debate in the context of a number of major case studies.

Making Sense of Twitter Hashtags as Ad Hoc Publics

Our paper was next at ECPR 2011 – and we presented our thoughts on the role of Twitter hashtags in providing a space for ad hoc online publics. This also builds on some of the work we’ve done during our week-long workshop at the University of Münster last week. I’ll add audio shortly Audio included below, PDF available here:

Mapping Out the Next Few Months

Following on from my previous post, here’s an overview of what’s to come. And there’s quite a bit: on Saturday, I’m heading off to Europe again for a series of conferences and research workshops – many of them related to our social media research work at Mapping Online Publics.

First, my colleagues Jean Burgess, Tanya Nitins, and I will spend a week or so at the University of Münster to work with our ATN-DAAD project partner Stefan Stieglitz and his team; we’re collaborating on a project which examines the use of Twitter for brand management. The project will examine how brands perform on Twitter, and how they deal with negative perceptions and other emerging issues; it’s still in its formative stages, so expect to find out more as we get going properly!

From there, Jean and I head on to the European Consortium for Political Research (ECPR) conference in Reykjavik – a massive event, by all accounts; apparently there will be some 2500 delegates all up (hope there’s enough hotel rooms). We’re presenting a paper which examines the role of Twitter hashtags for the formation of ad hoc political issue publics: “The Use of Twitter Hashtags in the Formation of Ad Hoc Publics.” You’ll be able to follow my liveblogging from the conference here on the blog, of course.

A Few Belated Additions

Hello, blog – it’s been a while. I’m afraid I’ve been a bit slack in updating this site with recent events, so I’ve just made a number of rather belated additions. I’m about to head off to Europe again soon to present at a number of conferences, too (more on that in a separate post shortly), so expect the usual conference blogging again then; for now, though, let’s catch up on some recent news.

Part of my tardiness here is related to the Mapping Online Publics project, which is incredibly active at the moment. It now combines our major ARC Discovery project with a couple of ATN-DAAD-funded collaborations with researchers at the universities of Münster and Düsseldorf in Germany, as well as a CCI-internal project on Media Ecologies and Methodological Innovation. Much of our recent focus has been on social media in crisis communication, and I’ve now added a number of recent presentations to this blog:

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