With my colleague Jan Schmidt from the Hans-Bredow-Institut in Hamburg, I'm delighted to have been approached by the editors of the Taylor & Francis journal New Review of Hypermedia and Multimedia to edit a special issue on produsage. Below is the Call for Papers - we welcome any enquiries and submissions. Please spread the word!
The concept of produsage points to the shift away from conventional producer/consumer relationships, and highlights the more fluid roles of users and contributors within social media environments. Participants in open source projects, in Wikipedia, in YouTube and Second Life are no longer merely consuming or using preproduced material, but neither are they at all times acting as fully self-determined producers of fully formed new works; rather, they occupy a hybrid position as produsers of content.
I'm afraid I've been a very slack blogger over the summer - a range of existing and emerging research projects, and various other have got in the way. More on many of these soon; for now, I wanted to point to the latest report released by the Pew Internet research centre, "The Future of the Internet IV". In this series of reports, Pew presents the responses of high-profile experts from industry and academia to a series of controversial questions about the future of the Net. To stimulate responses on each question, Pew offered two relatively extreme scenarios of …
For a goverment which on its election made so much noise about making 'evidence-based' policy decisions (as opposed to the naked ideology of the previous mob, particularly in its declining years), Senator Conroy's decision to impose his 'cleanfeed' filter on the Australian Internet is a deeply disturbing sign. There's much that must - and will - be said about this pointless, futile, and undemocratic filter over the coming weeks and months, no doubt, and Catharine Lumby's piece in The Punch and Google Australia's statement today are a very good start.
I'm very happy to report that the second part of my Social Media report for the Smart Services CRC has now been released, again under a Creative Commons licence. Volume 1 is still available here, and provides a general overview of the state of the art in social media; in doing so, it also points to a number of key social media sites which represent important developments in the field.
Volume 2 is divided into two parts: Part 1 offers background information that is crucial to the development of an understanding of how communities work and what motivates their participants to contribute, while Part 2 converts that understanding into a series of strategic recommendations for profit and non-profit organisations aiming to develop a presence within the social media environment. There is probably nothing here that will surprise long-time followers of social media developments - instead, the report aims at those individuals and organisations who feel the need to develop social media strategies, but have yet to establish a full understanding of what makes online communities tick, and of how to engage with them.
I haven't yet had a chance to note my latest two book chapters on produsage here - both in German, and following on from conferences in Germany which I spoke at in 2008 and 2009:
The reader Prosumer Revisited, from the Prosumer Revisited conference which I attended earlier this year, contains my chapter "Vom Prosumenten zum Produtzer", which argues that the 'prosumer' is no longer a useful term to describe the changes in participation and content creation which are occurring today, and provides a concise overview of produsage, or Produtzung, as an alternative. Probably a little more clearly than I did in my conference presentation itself!
Twenty years ago to the hour I sat in an army bus of the (West) German Bundeswehr in the town of Dannenberg, stuck in a traffic jam caused by (East) German Trabis exploring their new-found freedom to travel. My unit was posted right on the border to the East, charged with listening in to radio communications of the East German and (more importantly) Soviet forces in the GDR, and we were on the way to our radio tower, but that morning we felt extremely redundant. Sitting in traffic that morning - a most unusual experience in sleepy Dannenberg -, stared at from below in our olive-green whale of a bus by the disbelieving eyes of our long-lost compatriots, remains my most vivid memory of the day after the Berlin Wall (and all of the walls separating the two German states) opened. Five years ago I published my memories of that time.
It's been a good week already - on Monday I've received notice that we've been successful with a major research grant application in this year's ARC Discovery round. The three-year project for which we're receiving $400,000 from the ARC, with my esteemed colleague Jean Burgess as the postdoc researcher, will extend the existing work on blog mapping which I've been engaged in for the past few years and take it to a new level - beyond capturing 'only' what happens in the Australian political blogosphere, we'll be working to get a much more comprehensive picture of Australian public …
The concept of produsage (Bruns 2008) describes the user-led collaborative approach to content creation which is prevalent in open source, citizen journalism, and the Wikipedia, as well as many other social media spaces. While many produsage projects have emerged initially to challenge dominant players in industry, their successful establishment as viable and sustainable alternatives also opens the door for an exploration of manageable cooperative arrangements between industry and community. Many challenges remain for such Pro-Am (Leadbeater & Miller 2004) models, however - not least an often deep-seated sense of mutual distrust -, and successful Pro-Am models may be most likely to succeed when sponsored by trusted third parties (public broadcasters, NGOs). This presentation explores pitfalls and possibilities in the Pro-Am space.
