Sydney.
We're now in the final Mobile Media 2007 keynote session for today, which opens with Rich Ling. He begins with some data collected in Norway, which show that in age groups between 9 and 25, there is a tremendous change in the use of SMS, mobile, instant messaging, and email, as opposed to landline telephony. It is also evident that since the late 90s, mobile phone ownership amongst teens and adolescents has grown to close to 100% in Norway, and these groups are also the most prolific senders of text messages. Why this quick and thorough growth in mobile phone ownership especially in the teen age range? Rich suggests that teen emancipation is a key driver here.