Brisbane.
The final speaker in this ANZCA 2009 session is Jane Johnston, whose interest is in the economy of news agencies - and she begins with a couple of hoax press releases which were converted into mainstream news stories by the Australian-based press agency AAP. Such stories were widely published by a number of Australian mainstream online news sites and newspapers.
This is great success for the press release writers, but it was conversion into stories by the AAP which created such wide coverage; it highlights the role of press agencies, and points to the near-monopoly of the AAP as a news agency in Australia.











