The second day at IAMCR 2024 starts with Jingxuan Gao, whose interest is in news on Weibo. She describes this as the newsification of social media, as the platform is becoming more important as a source of news for Chinese users. Weibo is broadly similar to Twitter, with some 598 million monthly active users.
Central to Weibo is Weibo Hot Search, which offers a list of trending topics on the platform and often packages entertainment information and soft news into a form of more serious news – newsifying them. This can be linked to the concept of infotainment, and may …