The next speaker in this ICA 2024 conference session is Harry Yan, whose begins by noting the increase of animosity and affective polarisation against opposing parties in the United States. What role do mass media play in this context? We already know that greater Internet use in itself is not to blame here: this has been shown by a range of studies already. More complex explanations need to be found.
The present study is interested in understanding active and interactive audiences through agent-based modelling – in doing so, this also moves beyond assumptions of passive mass media audiences in past …