Intellectual Property

Singapore.


The next presenter at ICA 2010 is Aymar Christian, who continues our focus on YouTube: his interest is on music videos on the site, and he argues that music video remakes shared on YouTube are almost always fair use. User-generated music videos (riffing on official videos) are amongst the most popular genres on YouTube, following in a long tradition (also incorporating professional work, such as the Weird Al videos); music videos and their remakes stand in a postmodernist tradition that may critique representation and reject standard Hollywood narrative (not least also characterised by the emergenceof MTV.

Krems.


The final speakers in this EDEM 2010 session are Noella Edelmann and Peter Parycek, who begin by highlighting the importance of open access journals, and the mindshift amongst users who now expect to have open access to information.

Open access has caused a stir in the academic community by providing a different model for publication; it is still poorly understood, however: it does not necessarily change peer review processes, for example, though some open access projects do substantially change the approach to scholarly publication. It operationalises the advantages of publishing online by minimising costs and maximising distribution; in doing so, it also creates substantial benefits especially for disavantaged scholars (e.g. from developing countries).

Brisbane.


The next speaker here at ANZCA 2009 is Sal Humphreys, presenting on the knitting Website Ravelry as a social network market. Discussions of intellectual property, distributed participation, and user-generated content have struggled to keep up with these developments: social economy is intertwined and interconnected with commercial economy, and there are serious questions about when participation becomes exploitation.

Social network markets characterise these ideas as emergent, and provide a useful basis for their theorisation. Mass media theory also fails to align effectively with these new interactive environments. HOw is power distributed, who has agency, what is the role and impact of institutions in relation to these environments?

Brisbane.


The next session at ANZCA 2009 starts with Lelia Green, presenting on the practices of a small affinity group (a LAN clan) of year 11-12 students in suburban Perth. None of these young men could quantify what amount of time they spent online each day; they used the Net extensively during their non-school time, at any rate. The study focussed especially on the use of Bittorrent, which was invented in 2002 and has been especially used for sharing movie and television content. Bittorrent use becomes more effective the more users are sharing the same file, of course, and there were some 4 million users online at any one point by 2006. By February 2009, some 160 million users had downloaded Bittorrent softwares.

Hamburg.


The next speaker at Alcatel-Lucent Foundation / HBI 2009 is Holger Schmidt, from the conservative daily newspaper Frankfurter Allgemeine Zeitung (but he is quick to point out that he does not speak on the paper's behalf here). He asks what business models exist online, and notes the suggestions (by Rupert Murdoch and others) to implement paid content models - not least since free content models online are supposed to undermine paid models for print newspapers (but, he notes, the audiences for online and offline news content are hardly identical).

Hamburg.


We move on to the post-lunch session at Alcatel-Lucent Foundation / HBI 2009, which opens with an introduction by Wolfgang Schulz, Director of the Hans-Bredow-Institut where I'm currently based. He notes the legal problems with the integration of advertising into programming (as product placement, or in related forms). Traditionally, German law requires a clear separation of advertising and programme content; do changes in advertising principles weaken this separation, or can it be upheld?

Hamburg.


For the last conference of my European odyssey, I've made my way to the International Maritime Museum in Hamburg, which plays host to a one-day conference of the Alcatel-Lucent Foundation for Communications Research on the theme of "Finanzierung von Qualitätscontent", or "Financing Quality Content". I'm in Hamburg as a Fellow of the Alcatel-Lucent Foundation, and will be speaking later today, on motivations for the creation of quality user-generated content.

Copenhagen.


The next session at COST298 begins with a paper by Eva van Passel, whose focus is on open and dynamic archives. Digitisation and digital preservation are increasingly seen as important strategies to safeguard audiovisual heritage - but the digital versions of such audiovisual materials are often almost as fragile as the original materials, due to changing standards. In Belgium, the BOM-Vlaanderen project drives some of the thinking on these issues - and it is especially interested also in incorporating user wants and needs into its process.

Copenhagen.


We move on at COST298 to Stijn Bannier, who focusses on the musical network in the context of Web 2.0 (or 3.0, as the case may be). By 'musical network', Stijn means the network of artists, producers, labels, distributors, and other music industry institutions, which together constitute the industry itself. These are affected by the rise of Web 2.0, not least as it enables users to create, consume, share and remix music; this is potentially exacerbated by further developments towards Web 3.0.

Stijn points as an example to artist self-promotion and self-distribution on MySpace and elsewhere; to musical reproduction, tagging, and metadata sharing (e.g. on last.fm), which may also be analysed quantitatively; to distribution networks built on social networks, peer-to-peer filesharing, and other Web 2.0 media; and to the abundance of content which this creates. This is where Web 3.0 may come in, with its increased emphasis on metadata generation and evaluation.

Copenhagen.


Next at COST298 is Rita Espanha, who shifts our interest to the effects of peer-to-peer filesharing of movies on cinema in Portugal. She begins by taking us through the key features of European cinema (as opposed to Hollywood) - the different content and narrative style, the funding support by national governments and related institutions, and the comparatively more limited distribution.

There are a number of different consumer types here, too - traditional consumers (mainstream TV channels, regular cinema goers), mainstream consumers (mainstream channels, less frequent cinema goers), and innovative (networked) consumers (also using other media, and especially the Internet, to access cinema content).