The next speaker in this IAMCR 2019 session is Catherine Young, whose focus is the rise of of journalism metrics – audience engagement can not be measured considerably more closely by news outlets, and this influences editorial decision-making as well. Catherine looks at this in the context of the Australian Broadcasting Corporation’s mobile news services; ABC News provides a Facebook Messenger service, as well as pushing short news updates to services like Apple News and its own mobile app.
Public broadcasters are in an interesting position in relation to metrics, as they are chasing cultural capital more than economic capital …