The final speaker in this AoIR 2019 panel is Anders Olof Larsson, whose focus is on the developments of online political communication in Sweden – this covers the 2010, 2014, and 2018 national elections. His focus is especially on the rise of populism in Swedish politics, and the platformisation of messaging in election campaigns.
Populism can be seen as a style of political communication; this may include negative political content and policy and personal attacks (which could also backfire, of course), as well as the targetting of specific elite or minority groups. Platformisation refers to the emergence of hybrid campaigns …
 
      










