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Web 2.0 as Forming an Electronic Marketplace

Milwaukee.
OK, I'm soldiering on for the last of today's sessions at AoIR 2009 - can't wait to get back to my room and sleep off this illness, though. Hopefully I'll feel better for my session tomorrow! This session is on theorising Web 2.0, and we begin with Jacob Thomas Matthews. he begins by questioning Web 2.0 as a term, and suggests the collaboative Web as an alternative way of describing this phenomenon. Either way, this is often described as a substantial cultural shift which may lead to the emergence of a new participatory culture which empowers the user.

Tagging Practices of Brazilian last.fm Users

Milwaukee.
The next speaker in this last.fm panel at AoIR 2009 is Adriana Amaral, who shifts our focus to Brazilian users of last.fm, and points especially to the role of online profiles here. Profiles are often related to a specific scene, subculture, or musical genre, and musical taste is a convergent process involving mass media, word of mouth, friends, community, family, and other social spaces. There are a number of site types here - classification, musical data visualisation, and online radio stations (based on listening data); each of these are important features of last.fm. The way the site deals with tagging intensifies the individual and collective relations of recommendations; its folksonomy can be understood as a narrow typology.

The Roles of Music Recommendation Systems

Milwaukee.
Up next in this panel at AoIR 2009 is Simone Pereira de Sá, whose focus is on music recommendation systems; such systems are mediators or translators to which we delegate the task of recommendation. They promise something else for the different actors in the process: artists are presented to the right people, while listeners find new music they should enjoy, and this is further enhanced through social networking tools and tagging functionalities.

Labelling systems deal with the complex issue of music classifications, choices, and tastes, and this ties into the question of musical genres - so, how do recommendation systems work on this basis, and strain, support, or overcome the idea of musical generes? As Simon Frith has suggested, one of the greatest pleasures of entertainment culture is the discussion of different values and tastes; different opinions have different levels of credibility here. This is also connected to subcultural theory, of course, which ascribes certain subcultural capital to agents in contact with the media and refers to consuming certain exclusive information and the 'right' cultural products.

Types of Friends on last.fm

Milwaukee.
After the first keynote at AoIR 2009, I'm now in a panel on last.fm that begins with Nancy Baym. She asks what the term 'friend' means in a social networking site; this both in an interpersonal context and in the context of society as a whole, where some suggest that the term 'friend' is losing its meaning through its use on social networking sites. Last.fm was founded in London in 2005, and now has more than 35 million users; it is highly international, and based in the first place on the use of audio scrobbling application which share what its users are listening to.

The Googlisation of Everything

Milwaukee.
The first keynote at AoIR 2009 is by Siva Vaidhyanathan, whose focus is on the Googlisation of everything (aiming low, then...). He begins by noting the largely uncritical veneration of Google and its impact on everyday life; Google is now almost impossible to get by without, which is quite an achievement for a company that is only 11 years old. One particularly notable recent project here is the Google library project which aims to digitise as many extant books as possible; where libraries around the world have for some time explored the possibility of a coordinated worldwide project, Google simply came in and got going with it. Especially troubling in this context is the cost of this to libraries.

Bloggers and the Networked Public Sphere in Singapore

Milwaukee.
The final speaker in this first session at AoIR 2009 is Carol Soon, who shifts our focus to Singaporean political bloggers. Political blogging and related forms challenge conventional top-down communication flows, of course, and in doing so also undermines established entities' authority in information dissemination. What follows is a diversification of political participation in the networked public sphere - and in the Singaporean context, then, who are the key players here?

The networked public sphere can be seen as an autopoietic system,in which flows of communication and relationships are self-organising, move from the bottom up, freely within clusters and in a self-determined fashion. This challenges systems which traditionally hold more powerful positions - and hyperlink analysis can be utilised to examine the flows of information in this changing environment. Such flows may involve conventional political parties, but also civil society groups (which in Singapore particularly challenges the established system).

Online Political Campaigning in Austria

Milwaukee.
The next speaker at AoIR 2009 is Uta Russmann, whose focus is on Web campaigning in Austria during the 2008 national elections, which for the first time saw a substantial use of online media for campaiging. There had been a use of Web-based information in previous elections, of course, but so far this remained quite simple and unsophisticated - mainly just various forms of shovelware.

Uta's study examined the use of the Web during the 2008 campaign, focusing on information provision, interaction with voters, and mobilisation of voters for campaigning, as well as broader connection and networking functions between parties and the media. This also takes into account the lessons from the 2007/8 US campaigns, which pointed to the Net becoming a key source of political information and participation especially for younger voters, as well as similar observations in recent campaigns in Germany, Italy, and France.

Political Blogging in the 2008 US Elections

Milwaukee.
I've made it to the Association of Internet Researchers conference in windy Milwaukee, and promptly managed to seriously upset my stomach - so let's see how we go today. The first speaker in my first session at AoIR 2009 is Aaron S. Veenstra, whose focus is on political blogging during the 2008 US elections. He notes the emergence of what he calls 'new' new media - YouTube, Facebook, Twitter - and these have affected the way we think about political blogging, too.

Overall, too, blogging itself is increasingly difficult to define as technical definitions are dynamic and blogging genres are inconsistent at the top end and incredibly varied at the bottom end. The top tier of blogs may now be separating from the field, and liberal and conservative blogs (in the US) are growing apart; additionally, it is also important to distinguish between community and individual functions.

Second Call for PhD Applications: Centre for Creative Industries and Innovation (CCi)

I posted this call for PhD research applications in the ARC Centre of Excellence for Creative Industries and Innovation a couple of weeks ago, but with the avalanche of conference posts that followed it I thought it might be worth repeating the call. Also, I've now added a further research opportunity in an area which I have a particular interest in (and for which I'll be the principal contact): we're very keen to receive applications from potential PhD students interested in exploring future avenues in public broadcasting in collaboration with the Australian ABC.

One key question in this context is the connection between traditional public broadcasting models and the embrace of user-generated content, which the ABC and other public broadcasters have engaged in more or less actively, and this is closely connected to my own research interests in produsage and social media as well as the work we've done at QUT on the future of public broadcasters. So, if anyone reading this is interested, please contact me (and soon - applications for Australian international students close on 30 September, for international Australian students on 9 October)! (Oops - but at least the dates were correct in the information below.)

Overall, too, as I said in the previous call for applications, there are some fantastic research opportunities here - specific areas, and contact details for the various CCi researchers, are listed below:

The Impact of Content Management Technology on Journalistic Practice

Cardiff.
The final presentation at the Future of Journalism 2009 conference, then, is by Ivar John Erdal, whose interest is in the relationship between technological changes and journalistic practices, examined through a study of journalists; experiences with digital production systems. Media organisations now rely increasingly on content management systems, which embed some specific technological and socio-cultural constraints and opportunities; in line with Giddens's structuration theory, these institutional structures (determined by intangible rules and tangible resources) affect journalistic practice.

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