Hamburg.
The next speaker at ECREA 2010 is Natalie Fenton, who highlights four key themes in research on media and democracy during the online age. There is a need for deeper contextualisation of the available research, she sees, which will also help realise the full potential of what is happening here.
The first dimension is the idea that social media are communication-led rather than information-driven. Social media are used for a variety of reasons, with the sense of being connected, being part of a community, as a key driver. What’s missing from a lot of that is that some basic questions aren’t yet asked – especially, who is communicating what to whom. There often remains an elite which is guiding and even dominating the discussion – and of course the majority of users are using the Net for non-political uses.
This communicative nirvana is a means of self-expression organised around class affiliations and categories of taste, and therefore also reinforces pre-existing hierarchies. Our activities here leave footprints which are captured and analysed by various corporations; the participative turn does not necessarily entail a democratisation of activity.