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The final keynote at ASMC14 is by the fabulous Hallvard Moe, whose focus is on the intersections between social media and public service broadcasting. How can media researchers contribute to rethinking public service broadcasting? Defining PSB is difficult, but there is often a belief that policy makers know it when they see it; PSB is an inherently contested concept, coined a very long time ago in a very different context – even in Europe alone, how PSBs are positioned and organised is very different across different countries.

What such institutions have in common, though, is the general aim that PSBs …

The final speakers in the ASMC14 session is by Tamara Witschge and Mark Deuze. Tamara begins by noting her skepticism about the current state of journalism, and highlights the fact that many journalists are highly reluctant to work as freelancers outside of the conventional newsroom – yet those journalists who do work as freelancers often say that they would not go back to an institutional setting.

This is a question relating to the social dimension of news production, of course. New models challenge the conceptualisation of what is news, who produces it, and what it is for; new news startups …

The third speaker at this ASMC14 session is Paolo Gerbaudo, whose interest is in the organisational processes of informal collaboration in social media activism. In order to understand these processes it is not enough to study the large datasets of their outputs, but to also ask the people behind such activities why and how they do this work.

Across the various cases of social media activism in recent years there has been a clear power distribution – a handful of leading accounts have been driving protests such as Occupy, Indignados, or the Arab Spring. These accounts have attracted a large …

The next ASMC14 speaker is Heather Ford, who shifts our focus to Wikipedia. In its early days, the site was seen as an underdog challenging existing publishing models – this includes news publishers, and Wikipedia was seen as a challenger to the conventional gatekeepers. It was also shown that the quality of its content was not necessarily any worse than that of traditional encyclopaedias, even though it had been collaboratively compiled. Nonetheless, a persistent view of its inaccuracy due to this collaborative model remains.

Wikipedia itself offers a range of self-definitions, which inter alia point out that Wikipedia is …

The final day at ASMC14 starts with Chris Anderson, who begins with noting the strange, halting, and unexpected adoption of new digital tools in journalism; there has been treat reluctance to engage with some technologies, while others have been adopted much more quickly. For example, the New York Times has one of the best data journalism operations in the business, but on the other hand only began to hyperlink to other sites about a year ago – why this strange imbalance?

This likely has something to do with professional culture and attitudes in journalism, deeply embedded with journalists' own understanding …

The final keynote at ASMC14 for today is by Bernhard Rieder from the Digital Methods Initiative, who stepped in at short notice for Tarleton Gillespie who could not be here. He begins by noting the role of algorithms in our experience of information and media; they select what information is considered most relevant to us, and are now a crucial part of our participation in public life. This raises a number of questions – and starting with search engines, such algorithms have been considered increasingly by researchers.

One way to approach algorithms is by considering the question of knowing: what …

The final speaker in this ASMC14 session is Marie Gillespie, whose interest is in the tweeting of global events – she focusses here especially on the controversial Sochi Olympics in early 2014, which were also affected by the unfolding political crisis in Ukraine.

One player in the media environment around the Olympics is the Russian state broadcaster Russia Today, whose mission is to present a Russian perspective on world news. It receives $300m per annum, at the same time that comparable public diplomacy broadcasters like BBC World Service or the Australia Network are being downsized or discontinued.

Such broadcasters exercise …

The next speaker in this ASMC14 session is Rhiannon Were, whose focus is on the use of social media alongside public broadcasting in the Palestinian Territories. People there feel very powerless towards their leaders, given the lack of effective governance and accountability frameworks, and two political talk shows with ancillary multiplatform elements, conducted in part in collaboration with BBC Arabic, have been created to address this problem. The shows reach an audience of some 500,000 viewers, and research is underway to inform programming, evaluate the project, and generate evidence of impact.

Palestinians have almost universal access to TV, radio, and …

Next up at ASMC14 is Philip Pond, whose focus is on tweets during televised political debates in Australia. He takes a particularly temporal perspective to his research, and highlights the impact of electronic media on our experience of time and space; there is a kind of hyper-fast network time which is qualitatively different from its predecessor, the time of the clock.

Philip's focus is on the Australian political talk show Q&A and it's associated hashtag #qanda, which has a weekly audience of around 900,000 viewers. It invites journalists, politicians, and other panellists to its conversations (centred around largely pre-scripted questions) …

The next session at ASMC14 is about social media and TV, and Donatella Selva is the first presenter, examining social TV in the Italian context. Television remains the main source of information for the Italian population, while some 44% of people use Facebook and some 10% are using Twitter. However, Twitter is also an elite medium attracting especially influential users, including journalists and celebrities.

Clear definitions of social TV are difficult. 'Hard' definitions focus on the technology, while 'soft' definitions point to the use of social media alongside television. It is also possible to distinguish between mere access, participation …