Krems.
The final speaker in this CeDEM 2011 session is Kostas Zafiropoulos, whose interest is in political blogging in Greece. He describes Greek blogs as a self-organising community, and begins by showing the well-known image from Adamic & Glance’s study of the US political blogosphere around the 2004 election (which, analysing the patterns of interlinking between blogs, showed a highly polarised environment at the time).

Kostas’s project undertook a similar study for Greece. They began by using Technorati to find Greek political blogs (with “some” authority, according to Technorati’s measures), and tagged them according to their political orientation. During May 2009, they identified some 101 blogs through this process.

Krems.
The next speaker at CeDEM 2011 is Jakob Svensson, who shifts our attention towards the individual in political participation. He does this against the background of the 2010 Swedish elections, which for the first time used social media in a significant way. Jakob focussed on Nina Larsson, a politician of the conservative Liberal’s Party, who used two blogs during her campaign.

Jakob notes the different forms of rationalities (deliberative, but especially also expressive) which are on display in such uses; beyond this, there is also a more instrumental use of social media to influence election outcomes, of course (at worst, this simply refers to naked political spin). All of this needs to be considered in a wider theoretical context of digital late modernity and networked individualism, of course. The process of individualisation opens up other spheres for participation, too – life politics, for example. Blogs and other social networking sites are sometimes seen as saviours for this, but there are strong critiques of such perspectives, too.

As 2010 draws to a close, its perhaps appropriate that my last couple of conference presentations for the year take a somewhat retrospective nature, summarising and reflecting on the 2010 Australian federal election, with a particular view on what we’ve learned about the state of Australian journalism in general and the role of Twitter in election coverage and debate in particular. I’ll present both those papers at different conferences in Sydney this Friday (26 November):

• At the Journalism Education Association conference at the University of Technology Sydney, I’m presenting a somewhat polemical plenary, “The Blogification of Australian Journalism? Notes from the Election”, in the morning (and there’s a full paper to go with the presentation, too);
• at the International Australian Studies Association ‘Double Vision’ conference at the University of Sydney, in the afternoon, I’m presenting “Election 2010: The View from Twitter”, a ‘best of’ from our detailed examination of the #ausvotes Twitter hashtag as part of the Mapping Online Publics ARC Discovery project.

Slides for both those presentations are below, and I’ll try and add audio later both with audio.

Gothenburg.
The final speaker in our social media mapping session at AoIR 2010 is my excellent PhD student Tim Highfield, whose focus is on comparing the French and Australian political blogospheres. Here, he’s examining blog network mapping, which enables an investigation of links, affiliations, friendships, clusters, references, and oppositions between blogs; this can also easily lead to simply pretty visualisations which ultimately don’t tell us much, however.

Strengths are that larger and longer-term datasets can be created, and dominant groups can be identified over time – however, many studies still focus on all links on a page, rather than only on the discursive links in blog posts and/or the static affiliations in blogrolls. for example. Additionally, it would also be used to distinguish supportive and oppositional links, and to weight repeated links more strongly than less frequent interlinkage.

Gothenburg.
The next speaker in our social media mapping panel at AoIR 2010 is Christian Nuernbergk, whose interest is in tracking and mapping political interaction in online social networks. This is driven by the ‘concentration of attention’ debate: people like Yochai Benkler suggest that new online platforms provide a greater space for people to engage in discussion and conversation, while someone like Matthew Hindman claims that the Web exhibits a ‘rich get richer’ phenomenon where audiences end up concentrated around a handful of sites.

So, in Germany, which Websites benefit the most from the emerging network; how centralised is the link structure? This study worked with a dataset from Linkfluence Germany, which had already mapped the German political Web for the last election and now repeated its Web crawl to determine the overall link network. Various attributes of network actors were automatically generated, and reviewed by researchers at the University of Münster.