Berlin.
The first keynote of the Berlin Symposium is by Oliver Gassmann, whose focus is on societal innovation. He notes the changes to communication which are associated with the popularisation of the Internet over the past twenty years; when the Berlin Wall fell in 1989, for example, there were no online platforms to tweet the news; there was no Google to search for information with.

In 2010, some 107 trillion emails were sent; Facebook has 800 million users (and 35 million update their profiles every day); but we still don’t live entirely ‘virtual’ lives – rather, the Net has become central to our actual lives. This also raises significant privacy concerns, of course; in Germany and Switzerland, there were substantial concerns about Google Streetview, for example, but at the same time we also give a great deal of information about ourselves away freely all the time.

Vienna.
The next speaker at Challenge Social Innovation is Heidemarie Hanekop, whose focus is on user collaboration with companies. First, of course, such collaborations are importantly enabled by the Web, which makes a broad base of new knowledge publicly available and thereby enables new forms of information sharing and collaboration. This can happen with and without the help of commercial interests – from Wikipedia and open source to Facebook and YouTube.

Such new collaborative spaces are clearly attractive to users, which has also led to the involvement of companies in this space. But user collaboration stands in sharp contrast to the hierarchical organisation of companies and markets, so how can this work? What are the mechanisms that enable user collaboration on a large scale? How do companies adapt these mechanisms for their own purposes?

Vienna.
The next speaker at Challenge Social Innovation is Birgit Blättel-Mink, who focusses on the case of German games developer Crytek (which developed Far Cry, Crysis, and other games), based in Frankfurt, which engages with its users as innovators. The company has some 600 employees distributed across five international studios and two distribution centres; its core product is the Cry games engine.

Crytek’s user community includes casual gamers (on social networks), hardcore gamers (in the Crytek Mycrisis community and other online communities), and modders who generate modified games modules and take part in various specialist communities. Casual gamers are engaged with for marketing and promotion, hardcore gamers participate in quality control, bug reports, and bug fixing, and modders drive user-led innovation.